What is clickbait and how can you avoid it?

What is clickbait and how can you avoid it?

Poll

Which of these headlines would you click first? Why?

Open Ended

How does this headline show "The Curiosity Gap" (create a desire for you to figure out missing information)?

Open Ended

How does this headline show "The Curiosity Gap" (create a desire for you to figure out missing information)?

Open Ended

How does this headline show "The Curiosity Gap" (create a desire for you to figure out missing information)?

Open Ended

How does this headline show "The Curiosity Gap" (create a desire for you to figure out missing information)?

Open Ended

Use the clues below to identify which examples are clickbait, where the main purpose is to get you to click.

Clue #1: It seems impossible or unbelievable. For example, "Think Your Cat Loves You? It's Actually Plotting to Make You Sick."

Clue #2: It tries to shock you. For example, "You Won't Believe This!" or "The Answer is Genius!"

Clue #3: It refers to a celebrity or popular topic.

For example, "Kylie Jenner Uses This Food Item for Luscious Hair: You Won't Believe What It Is!"

Is the following article clickbait? Why or why not?

Open Ended

Use the clues below to identify which examples are clickbait, where the main purpose is to get you to click.

Clue #1: It seems impossible or unbelievable. For example, "Think Your Cat Loves You? It's Actually Plotting to Make You Sick."

Clue #2: It tries to shock you. For example, "You Won't Believe This!" or "The Answer is Genius!"

Clue #3: It refers to a celebrity or popular topic.

For example, "Kylie Jenner Uses This Food Item for Luscious Hair: You Won't Believe What It Is!"

Is the following article clickbait? Why or why not?

Open Ended

Use the clues below to identify which examples are clickbait, where the main purpose is to get you to click.

Clue #1: It seems impossible or unbelievable. For example, "Think Your Cat Loves You? It's Actually Plotting to Make You Sick."

Clue #2: It tries to shock you. For example, "You Won't Believe This!" or "The Answer is Genius!"

Clue #3: It refers to a celebrity or popular topic.

For example, "Kylie Jenner Uses This Food Item for Luscious Hair: You Won't Believe What It Is!"

Is the following article clickbait? Why or why not?

Open Ended

Use the clues below to identify which examples are clickbait, where the main purpose is to get you to click.

Clue #1: It seems impossible or unbelievable. For example, "Think Your Cat Loves You? It's Actually Plotting to Make You Sick."

Clue #2: It tries to shock you. For example, "You Won't Believe This!" or "The Answer is Genius!"

Clue #3: It refers to a celebrity or popular topic.

For example, "Kylie Jenner Uses This Food Item for Luscious Hair: You Won't Believe What It Is!"

Is the following article clickbait? Why or why not?

Open Ended

In the space below, write a clickbait headline of your own.

Remember to use the clues from Part 1 and "The Curiosity Gap" to help you!

If you have time, draw or insert an image next to it.

Multiple Choice

Clickbait is ______________ created just to get clicks.

• Emails

• Headlines

• Phone Calls

Multiple Choice

Which of the following are clues that something might be clickbait?

• ​​It seems impossible or unbelievable.

• It tries to shock you with language like "You Won't Believe This!"

• It refers to a celebrity or popular topic.

• All of the above.

Multiple Choice

Amelia is reading an article and sees a link that says "Go Ahead and Play That Video Game: It Might Actually Be Good for You!" Amelia is curious about why video games might be good because her mom says they're a waste of time. What is Amelia's interest in clicking this link an example of?

• Advertising

• Curiosity Gap

• Attitude

• Confluence

Multiple Choice

Most clickbait links are a type of ____________. This means the more times people click on these links, the more money they make.

• Storyboard

• Curiosity Gap

• Hacker

• Advertising

Poll

How confident do you feel about identifying a headline that might be clickbait?

• I feel very confident.

• I feel somewhat confident.

• I do not feel confident.