Marketing terms for DECA

Marketing terms for DECA

Let's prepare ourselves for DECA success!

Creator of Marketing Terms for DECA Competitions

Welcome to the slideshow that provides questions to help refresh your memory in regards to terms and concepts to help you become a champion!

Multiple Select

Which of the following make up the product lifecycle?

• Production

• Introduction

• Growth

• Maturity

• Decline

Multiple Choice

Which is NOT one of the four Ps in the maketing mix?

• Place (distribution)

• Price

• Production

• Product

• Promotion

Multiple Choice

Which term is NOT a part of the SWOT analysis?

• Strengths

• Options

• Threats

• Weaknesses

Multiple Select

Which of the following comprise the promotional mix in marketing?

• personal selling

• public relations

• word of mouth

• advertising

• sales promotions

Multiple Choice

The stage in the Boston Consultant Group Matrix in which a product in a company's portfolio is making them the most profit is called a "STAR"!

• True

• False

Multiple Select

Which areas make up the PEST analysis?

• Economical

• Technological

• Socio-cultural

• Promotional

• Political

Fill in the Blanks

The area of the customer profile for a companies defined target market that reflects, age, income, education, marital status, and gender is

Multiple Choice

Which is the most expensive mode of transportation when distributing products?

• roadways

• waterways

• air

• railways

• fishybacking

Multiple Select

Which are elements of the advertising mix?

• Outdoor

• Broadcast

• Specialty

• Print

• Sales

Multiple Choice

You should attempt to add on additional products to sell to a potential customer while you are in the process of showing them the one that they are currently considering?

• False

• True

Poll

How helpful do you feel this resource was to helping you prepare for the DECA competitions?

• Extremely helpful

• Very helpful

• Somewhat helpful

• Not very helpful

Open Ended

What would you like to see added to make this resource for effective?