Unit 7 - Look At This Advertisement!

Unit 7 - Look At This Advertisement!

From this session, you will learn ....

• the social function, structure and language feature of advertisement

• understand explicit and implicit information in advertisement

At the end of this chapter, you will be asked to ....

create an advertisement by considering its social function, structure and language feature appropriately

Pay attention to this advertisement, we will discuss the questions follow.

• What is the function of this advertisement?

• Who are the targets of this advertisement?

• Where do people usually put their advertisement?

• What famous advertisement can you find in your area?

• Have you ever made an advertisement?

Multiple Choice

Look at the advertisement. What is the purpose of this advertisement? (click the picture for zooming in)

• selling books, stationery and children toys and offering 20% discount on selected items

• selling workshops tickets and offering 20% discount on selected items

• selling conferences books and offering 20% discount on selected items

Multiple Choice

Look at the advertisement. What is the name of place that is being promoted? (click the picture for zooming in)

• Jakarta

• Slamet Riyadi Street

• Rainbow Bookstore

Multiple Choice

Look at the advertisement. Who are the targets of this advertisement? (click the picture for zooming in)

• people who live in Jakarta

• people who look for science and technology events

• people who looks for books, stationery or children toys

Multiple Choice

Look at the advertisement. What is the purpose of this advertisement? (click the picture for zooming in)

• promoting running is good for health

• telling people there are many types of marathons

• inviting people joining a marathon event

Multiple Choice

Look at the advertisement. What is the name of product that is being promoted? (click the picture for zooming in)

• Marathon at River Park

• OUR SPIRIT

• Free admission

Multiple Choice

Look at the advertisement. Who are the targets of this advertisement? (click the picture for zooming in)

• young families

• professional runners

• people who are interested in marathons