Business Model Proposal

A Business Model Proposal for Start-up Businesses

Financial Awareness and Decision-Making

A business model

is a map or topography of the organisation and the market in which it operates, composed of sets of assumptions or hypotheses

can be used to:

1. describe different kinds and types of businesses

1. describe how firms operate

3. describe how you want your organisation to function

(Baden-Fuller & Morgan, 2010; Stanford, 2011)

The business model summary should contain the following information:

·      logo and business name

·      tag line

·      the customer problem or need

·      the proposed solution (product, service or process)

·      customer segment

·      competitor analysis

·      marketing and distribution strategy

·      cost structure and revenue model

Open Ended

What are characteristics of good business names ?

This is Rob

Rob is starting his own business in Plumbing.

Given the characteristics for business names as previously discussed, if you were Rob, what would you call your business ?

Open Ended

Provide a business name for Rob's plumbing business:

Poll

Which business name would you choose?

• Robs Plumbing

• RMJ Plumbing

• Peak Performance Plumbing