The Marketing Challenge - Lesson 2

The Marketing Challenge - Lesson 2

Recap - Product

Where the business decides what product they will bring to the market

Recap - Price

When the business sets the price for the product.

Multiple Choice

One company launched a new drink 7 times before it was successful - can you guess which one it was?

Multiple Choice

Reccommend which pricing strategy for a self employed gardener wishing to quote customers for general gardening jobs.

• Destroyer

• Competitive

• High

• Low

PLACE

This is the route the product takes to reach the customer from the manufacturer.

No matter how good a product is, it is has to be in the right place at the right time.

Where The Product Will Be Sold?

Will depend on the following:

* the product itself

* any finance available

* the desired image of the product (low end or high end/cheap or expensive)

* the products life cycle (will it be a flash in the pan or will it become a staple item)

Open Ended

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