What is a target Audience?

What is a target Audience?

Do you know about different audiences and how they are targeted?

Open Ended

Lessons review

1.What three things need to be included on any mind map?

2. What three things would I expect to see on a storyboard?

3. What is a client brief?

So what is a target audience?

your target audience is the person or group of people that the final product will be aimed towards

it is important to understand your audience before you can plan a project for them.

A target audience can be categorised in the following ways

Gender

Age

Income

Ethnicity

Location

Accessibility

Age could be specific to a certain age group

• How would you plan for children?

• What would appeal to teenagers?

• What about adults?

• What about elderly people?

Open Ended

What things would appeal equally no matter what age the audience are?

Ethnicity

• This is the group that people may belong to because of their background ancestry or the culture they belong to.

• Think of the following

• How can ethnicity impact on planning?

• Can we target a particular ethnic group?

Open Ended

What can we do to make sure we don't offend any particular group?

Income

• How much money somebody has from their wages which they may be able to spend on things.

• Think of the following:

• Which people have a high income?

• Which people have a low income?

Open Ended

How does income affect someone's ability to buy a product?

How could this influence someone planning a product?

Location

• This refers to the place where somebody lives or spends most of their time.

• Think of the following:

• What would people from towns like?

• How about people from the country?

• What do people who live in a city like?

Open Ended

Is there a difference between the things people like in the North and South?

Accessibility

• This category is about making sure a product is planned to be available to as many people as possible.

• Think of the following:

• What kind of disabilities may people have?

• How would these disabilities affect them?

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Open Ended

How can you ensure something you plan is accessible by all people?

The target audience of this adverts is kids

• Look at the friendly characters that have been used

• Bright colours have also been used

• There is nothing complicated about this advert

• Even the sign with the text on has been kept simple

Open Ended

This is another advert for kids. How has this been made appropriate for the target audience?

Your task 40 minutes

• Design a new title character for cbeebies that will appeal to a younger audience

• The character must be friendly

• Colourful

• Have friendly features

• Produce a visualisation of the character and annotate the important features it has.

• Email ideas to [e-mail] or take a picture and upload it!

Open Ended

So...... What is a target audience and why are they important?