Social Media Terms

Social Media Terms

Engagement

‘Engagement’ refers to any action taken by a social media user on your page. This can be in the form of ‘Likes’, ‘Reactions’, ‘Shares’ or ‘Comments’.

Ephemeral content

'Ephemeral' refers to content on social media platforms that disappear after a set period of time. This type of content is seen most frequently on Facebook, Instagram and Snapchat.