Persuasive Devices

Persuasive Devices

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Who uses persuasive techniques?

• Politicians

• Companies

• Organizations

• The Military

• "Influencers"​

• Etc.

Persuasive techniques are designed to influence...

• What you think

• What you buy

• Where you go

• What you do

• Who you do it with

Bandwagon (Pathos)

• "Everyone is doing it!"

• Bandwagon is the technique of telling your audience about the popularity of a thing/idea and telling them to join

• "Jump on the bandwagon"

• Possibly connected to ethos​, depending on who is on the bandawagon

Example of Bandwagon

• Everyone thinks building the wall is a good idea. Shouldn't you be part of this group of great thinkers?

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Testimonial

• When an expert, celebrity, or famous person endorses a thing/idea. They like it, so you should too!

Example of a Testimonial

• Dr. Fauci thinks it is a great idea for you to get the vaccine. You should get your vaccine appointment today!

Multiple Choice

If Lebron James tells you that "Black Lives Matter," and you should feel the same way, then that is an example of...

• Bandwagon

• Testimonial

Emotional Appeal (Pathos)

• An attempt to appeal to your emotions

• Typical emotions that are appealed to include: joy, love, passion, sadness, sympathy, anger, jealousy, grief, etc.

Multiple Choice

Example of an emotional appeal. This example tries to elicit feelings of:

• Anger that the dog has been abandoned, so we can shame people who abandon their animals.

• Jealousy that other dogs have homes and this one doesn't.

• Sympathy for this lonely pup, so we might take him home one day.