Channel Management

Channel Management

Marketing Class

Multiple Choice

The goal of channels of distribution is to move products from producers to

• intermediariers

• industrial distributors

• final consumers

• middlemen

Multiple Choice

Channels of distribution benefit consumers by

• making a variety of products available to them

• lowering the prices of all industrial goods

• raising the quality of all consumer products

• increasing profits for businesses.

Multiple Choice

Channels of distribution benefit businesses by:

• lowering the prices of all industrial goods.

• getting their products to consumers more efficiently.

• raising their profits each year.

• allowing them to avoid all channel tasks.

Multiple Choice

providing marketing information is an important channel activity. Businesses rely on marketing information to determine

• how intermediaries are performing.

• how much to charge for their products.

• what to name their proudcts.

• their target markets' needs and wants

Multiple Choice

The cost of promoting products are often

• avoidable in certain channels

• very inexpensive, especially for new products.

• paid for entirely by one channel member.

• shared by channel members.

Multiple Choice

Retailers perform an important channel activity by negotiating with consumers on issues such as

• risk-taking.

• delivery.

• promotion.

• manufacturing.

Multiple Choice

A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of

• quantity.

• assortment.

• installation.

• promotion.

Multiple Choice

Channels of distribution allow channel members to share

• profits.

• equipment.

• risk.

• employees

Multiple Choice

Channel members add value to a product by

• performing certain channel activities expertly.

• making the product more costly

• making the product difficult for consumers to find.

• pursuing individual goals.

Multiple Choice

Which of the following is a condition that must exist for channels to be effective:

• They must be properly managed

• They must have at least five members.

• Channel members must have varying goals

• Channel members must not share tasks.

Multiple Choice

Channel members should share an equal commitment to the product's

• price.

• name.

• packaging.

• quality.

Multiple Choice

The first decision that marketers must make when managing channels is

• setting channel objectives

• determining distribution patterns.

• selecting channel members.

• determining channel responsibilities.

Multiple Choice

Producers who eliminate all middlemen in the channel are said to be using _______ distribution.

• consumer

• industrial

• direct

• indirect

Multiple Choice

Marketers determine distribution intensity so they can achieve

• complete market coverage.

• ideal market exposure.

• perfect market balance.

• total market saturation.

Multiple Choice

When marketers are trying to reach the greatest number of consumers possible, they use a(n) _____distribution pattern.

• selective

• exclusive

• inclusive

• intensive

Multiple Choice

Which of the following products would likely use an exclusive distribution pattern:

• A large piece of farm machinery

• A gallon of milk

• A home-decorating magazine

• A silk necktie

Multiple Choice

A channel task should be performed by the channel member who

• has the least money.

• has the most money.

• performs its best.

• wants to perform it.

Multiple Choice

A producer feels that a retailer is not marketing its product to final consumers aggressively enough. This is an example of

• chargebacks

• vertical conflict

• horizontal conflict.

• sanctions.