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Channel Management

Channel Management

Assessment

Presentation

•

Business

•

11th - 12th Grade

•

Medium

Created by

Jennette Reece

Used 5+ times

FREE Resource

27 Slides • 18 Questions

1

Channel Management

Marketing Class

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Multiple Choice

The goal of channels of distribution is to move products from producers to

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intermediariers

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industrial distributors

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final consumers

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middlemen

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Multiple Choice

Channels of distribution benefit consumers by

1

making a variety of products available to them

2

lowering the prices of all industrial goods

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raising the quality of all consumer products

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increasing profits for businesses.

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Multiple Choice

Channels of distribution benefit businesses by:

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lowering the prices of all industrial goods.

2

getting their products to consumers more efficiently.

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raising their profits each year.

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allowing them to avoid all channel tasks.

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Multiple Choice

providing marketing information is an important channel activity. Businesses rely on marketing information to determine

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how intermediaries are performing.

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how much to charge for their products.

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what to name their proudcts.

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their target markets' needs and wants

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Multiple Choice

The cost of promoting products are often

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avoidable in certain channels

2

very inexpensive, especially for new products.

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paid for entirely by one channel member.

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shared by channel members.

17

Multiple Choice

Retailers perform an important channel activity by negotiating with consumers on issues such as

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risk-taking.

2

delivery.

3

promotion.

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manufacturing.

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Multiple Choice

A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of

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quantity.

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assortment.

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installation.

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promotion.

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Multiple Choice

Channels of distribution allow channel members to share

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profits.

2

equipment.

3

risk.

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employees

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Multiple Choice

Channel members add value to a product by

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performing certain channel activities expertly.

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making the product more costly

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making the product difficult for consumers to find.

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pursuing individual goals.

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Multiple Choice

Which of the following is a condition that must exist for channels to be effective:

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They must be properly managed

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They must have at least five members.

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Channel members must have varying goals

4

Channel members must not share tasks.

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Multiple Choice

Channel members should share an equal commitment to the product's

1

price.

2

name.

3

packaging.

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quality.

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Multiple Choice

The first decision that marketers must make when managing channels is

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setting channel objectives

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determining distribution patterns.

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selecting channel members.

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determining channel responsibilities.

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Multiple Choice

Producers who eliminate all middlemen in the channel are said to be using _______ distribution.

1

consumer

2

industrial

3

direct

4

indirect

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Multiple Choice

Marketers determine distribution intensity so they can achieve

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complete market coverage.

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ideal market exposure.

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perfect market balance.

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total market saturation.

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Multiple Choice

When marketers are trying to reach the greatest number of consumers possible, they use a(n) _____distribution pattern.

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selective

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exclusive

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inclusive

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intensive

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Multiple Choice

Which of the following products would likely use an exclusive distribution pattern:

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A large piece of farm machinery

2

A gallon of milk

3

A home-decorating magazine

4

A silk necktie

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Multiple Choice

A channel task should be performed by the channel member who

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has the least money.

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has the most money.

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performs its best.

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wants to perform it.

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Multiple Choice

A producer feels that a retailer is not marketing its product to final consumers aggressively enough. This is an example of

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chargebacks

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vertical conflict

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horizontal conflict.

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sanctions.

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Channel Management

Marketing Class

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