MTA

MTA

Multiple Choice

We can expect 1 individual to create an opportunity with IBM after 1 interaction with 1 channel

• True

• False

Multiple Choice

What should be done if/when negative marketing attribution is found?

• Stop tactic/channel

• Stay calm, investigate and optimize

• Escalate this to my manager

Multiple Choice

What's the difference between MTA and Mktg Source as attribution models?

• Marketing source attributes based on 180 day window, MTA attributes with no time restriction by multiple contacts at company

• Marketing source attributes to individual responders while MTA considers all individuals interacting in a company.

• MTA considers visits, e-mail interactions and responses and Marketing Source considers only responses

• MTA can be positive AND negative

• All the above