April 6 - Hist of Pop

April 6 - Hist of Pop

7.5 weeks left of school!!

Open Ended

How was your spring break? What did you do?

How does a rancher keep track of his cattle?

• With a cow-culator.

Why don’t they play poker in the jungle?

• Too many cheetahs.

Open Ended

Approximately - how many spots does a cheetah have?

Open Ended

What percent of a Snickers bar's volume comes from peanuts?

Multiple Choice

Who would bands (and their managers) hire to give them that new glam look?

• stylists

• theatrical advisor

• other musicians

• choreographer

• make up artist

Multiple Choice

Glam metal artists were able to get a mass appeal audience because their songs are _____ dressed as metal, they look like metal, but they are playing ______ songs.

• rhythm & blues

• country

• pop

• swing

• thrasher

Multiple Choice

What type of songs from glam metal got played the most often on the radio and helped them to come huge and well known?

• novelty songs

• power ballads

• rock anthems

• folk songs

Multiple Choice

What kind of music kind of "killed" glam metal and heavy metal in the late 80s early 90s?

• Hip Hop

• Grunge

• Rap

• Electronic

• Dance

Open Ended

What is MTV? How do you think it changed music?

The Beginning

MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the ViacomCBS Domestic Media Networks division of ViacomCBS. Prior to launch, the network was first tested on December 1, 1977, as Sight on Sound.

The channel originally aired music videos and related programming as guided by television personalities known as video jockeys or 'VJs'. In the years since its inception, it significantly toned down its focus on music in favor of original reality programming for teenagers and young adults.

Ideas for a music television channel

Ideas for music television began in the 1960s. The Beatles used music videos to promote their records starting in the mid-1960s. Their 1964 film A Hard Day's Night, and particularly its performance of the song "Can't Buy Me Love", led MTV to later honor the film's director Richard Lester with an award for "basically inventing the music video". In 1977, Warner Cable, a division of Warner Communications and the precursor of Warner-Amex Satellite Entertainment, launched the first two-way interactive cable TV system, QUBE, in Columbus, Ohio. It offered many specialized channels – one of which was "Sight on Sound", a music channel featuring concert footage and music-oriented programs where viewers could vote for their favorite songs and artists.

The Launch

On Saturday, August 1, 1981, at 12:01 a.m. Eastern Time, MTV was officially launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and the launch of Apollo 11. The words were followed by the original MTV theme song, a vivid rock tune composed by Jonathan Elias and John Petersen, playing over the American flag changed to show MTV's logo changing into different textures and designs. MTV producers Alan Goodman and Fred Seibert used this public domain footage as a concept; Seibert said that they had originally planned to use Neil Armstrong's "One small step" quote, but lawyers said that Armstrong owned his name and likeness and that he had refused, so the quote was replaced with a beeping sound.

The First Video

The first music video on MTV, which at the time was available only to homes in New Jersey, was the Buggles' "Video Killed the Radio Star". It was followed by Pat Benatar's "You Better Run". Occasionally the screen went black when an employee at MTV inserted a tape into a VCR. 

MTV's effect was immediate. Within two months, record stores where MTV was available were selling music local radio stations were not playing, such as Men at Work, Bow Wow Wow and the Human League. MTV also sparked the Second British Invasion, featuring existing videos by UK acts who had used the format for several years (for example, on BBC's Top of the Pops).

MTV targeted an audience of ages 12 to 34. However its self-conducted research showed that over 50% of its audience was 12–24, and that this group watched for an average of 30 minutes to two hours a day.  

Poll

Do you watch MTV?

• YES

• NO