4th Pricing and Promotion

4th - Marketing Activities

Pricing and Promotion

Multiple Choice

Which statement best describes "Price"?

• The cost of producing items

• The amount customers are charged for items

• The profit earned from selling items

Multiple Choice

What is price skimming?

• An initially high price charged to customer which will reduce over time

• An initially low price charged to customer which will increase over time

• A steady price charged to customer regardless of product age

Multiple Choice

Promotion means -

• when students advance from one level to the next

• to move from one place to another

• to promote

• any form of communications that is used to persuade people to buy a company's product.

Multiple Choice

How does promotion benefit customers?

• Causes them to postpone buying decisions

• Helps them to select appropriate products

• Enables them to identify their buying decisions

• Requires them to spend more on products

Multiple Choice

Newspapers, TV, radio, magazines, billboards, etc. are examples of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Multiple Choice

How have technological advancements enhanced a small business's ability to promote its products?

• Most companies need fewer channels to coordinate and carry out promotional activities.

• Less time and creativity are required to develop effective promotional campaigns.

• Information can be communicated by more venues, and messages can be customized.

• Small companies now have more money to spend on promotional activities.

Multiple Choice

The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.

• True

• False

Multiple Choice

A college student goes door to door selling children’s books. This is an example of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Multiple Choice

Which is part of Personal Selling-

• Direct Response

• Broadcast

• Sales Presentation

• Press Release

Multiple Choice

Who's responsibility is it to maintain relations with the public and media? Generally, this person issues a statement when a player or team has information that has been released to the media such as an arrest.

• Manager

• Publicist

• Agent

• Player/Team

Multiple Choice

Coupons, contests, rebates, free samples, displays, etc. are examples of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Multiple Choice

What is Loss Leader pricing?

• A product is sold at production cost price

• A product is sold at less than cost price

• A product is sold to make a small profit