Unit 1 Chapter 1 Intro to Business & Marketing

Unit 1 Intro to Business & Marketing

Chapter 1

Objectives

• Differentiate between business and marketing

• Understand the purpose of marketing

• Explain the marketing mix

Multiple Choice

What is business?

• the aspects of making, selling, and providing products in exchange for money.

• anything that can be bought or sold

• the process of technique of promoting, selling, and distributing a product or service.

• is a formulated thought or opinion.

Multiple Choice

Which of the following does every business do?

• Make a profit

• Produce goods or services

• Provide lots of jobs

Multiple Choice

What is Marketing?

• the aspects of making, selling, and providing products in exchange for money.

• anything that can be bought or sold

• the process of technique of promoting, selling, and distributing a product or service.

• is a formulated thought or opinion.

Multiple Select

What are the 4 P's of marketing? Select all that apply.

• Place

• Product

• Price

• Productive

• Promotion

Multiple Choice

Where the product is purchased?

• place

• promotion

• product

• price

Multiple Choice

Tools used to get the message out is...

• place

• promotion

• product

• price

Multiple Choice

The amount a consumer pays?

• place

• promotion

• product

• price

Marketing & Business

• Has an impact on your everyday life

What are some of the impacts Marketing & Business have during your day?

Name items that make an impact on your day.

If you...

• Rode in a car

• Rode a bike

• Used public transportation

• Eat fast food

• Eat at a restaurant

• Went to a store

Production

Involve all activities concerning the creation of products

Multiple Choice

What is a product?

• is a tangible item that is produced and sold to consumers.

• anything that can be bought or sold

• is the performance of a particular task in exchange for money.

• is a formulated thought or opinion

Multiple Choice

What is a service?

• is a tangible item that is produced and sold to consumers.

• anything that can be bought or sold

• is the performance of a particular task in exchange for money.

• is a formulated thought or opinion

Multiple Choice

What is an example of a service?

• A bus trip

• A bus

• A bus stop

Multiple Choice

What is a good?

• is a tangible item that is produced and sold to consumers.

• anything that can be bought or sold

• is the performance of a particular task in exchange for money.

• is a formulated thought or opinion

Management

Daily choices about the direction of business activities.

Multiple Select

Management functions include, (click all that apply)

• leading employees

• supervising work

• planning for the future

• taking everyones lunch order

Finance

Any daily activities that involve money

Multiple Select

Finance functions include, (click all that apply)

• paying employees

• collecting money from sales of products and programs.

• performing accounting procedures

• printing accounting papers for the boss

Ways Business Contribute to Society

• Providing Products

• Creating Markets

• Increasing Economic Benefit

The Purpose of Marketing

• Marketing Concept

• Marketing Mix

• Marketing Function

Multiple Choice

What is Marketing Concept?

• the percentage of the market for a product or service that a company supplies.

• a method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors.

• The 4 P's (product, promotion, price, and place)

Multiple Choice

What is Marketing Share?

• the percentage of the market for a product or service that a company supplies.

• a method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors.

• The 4 P's (product, promotion, price, and place)

Multiple Choice

What is Marketing Mix?

• the percentage of the market for a product or service that a company supplies.

• a method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors.

• The 4 P's (product, promotion, price, and place)

Chapter 1 Vocabulary

Open a Google Doc, create a table for you chapter's vocabulary word. Include the Name of the chapters (example, Chapter 1 Business and Marketing). Include term and definitions.

Create & Design

Use what you have learned in this chapter to create a chart differentiating goods, services, and ideas. You will be provided with resources in Google Classroom.