Model 1 Rural Marketing

Model 1 Rural Marketing

Multiple Choice

……….. is the process of creating distribution chains of goods and services in the rural areas for the customers in the rural areas, and trying the sales promotion and meeting the needs of the people there.

• A. Urban marketing

• B. Semi-urban marketing

• C. Rural marketing

• D. Marketing

Multiple Choice

A feature of rural marketing is the large and ……….. market.

• A. attractive

• B. neat

• C. limited

• D. scattered

Multiple Choice

Rural marketing depends mainly on the ……….. area.

• A. rural

• B. urban

• C. semi-urban

• D. Non of the above

Multiple Choice

Rural marketing leads to direct agricultural production to ……….. areas.

• A. rural

• B. social

• C. urban

• D. Non of the above

Multiple Choice

Communication in rural marketing creates ……….. barriers.

• A. money

• B. linguistic

• C. goods

• D. individual

Multiple Choice

The demand for goods in India and services in India depends largely on ?

• Agriculture

• Rainfall

• Inflation

• None of the above

Multiple Choice

__________media have a greater effect

• Personal

• Impersonal

• Direct

• Indirect

Multiple Choice

India is a land of agriculture and most of

the population resides in ------

• Villages

• Cities

• Urban area

• Towns

Multiple Choice

The rural population is moving towards urban sector for:-

• o

  Business

• o

  Employment

• o

  Education

• o

  Selling agricultural and rural products

• o

  All of the above

Multiple Choice

which is the most important tool for

developing the rural market:-

• o

  Infrastructure

• o

  Transportation

• o

  Communication

• o

  All of the above

Multiple Choice

__________ developments in agriculture results in overall rural development

• o

  Technological

• o

  Cultural

• o

  Social

• o

  Structural

Multiple Choice

The "rural sector" means any place as per the "latest census " which meets the following criteria

• •A population of less than 5,000

• Density of population less than 400 per sq km

• •More than "25 per cent of the male working population" is engaged in agricultural pursuits.

• All the above

Multiple Choice

The rural market can be broadly classified into

• 1. Consumer Market:

• 2. Institutional Market

• 3. Service Markets:

• 4. All the above

Multiple Choice

According to 2011 census, rural population constitutes about ............% of the Indian population.

• 70%

• 60%

• 50%

• 80%

Multiple Choice

•More than 60% of rural income is from..............

• Agriculture.

• Manufacture

• Service

• None of the above

Multiple Choice

Rural marketing depends mainly on the ……….. area.

• A. rural

• B. urban

• C. semi-urban

• D. Non of the above

Multiple Choice

•Majority of rural people have ..............

• Low purchasing power

• Low per capita income.

• Low level literacy

• All the above

Multiple Choice

The rural consumers are classified into the following groups

• Affluent group

• The middle level

• The poor

• All the above

Multiple Choice

4 A’s Approach .........

• 1. Availability

  2. Affordability

  3. Acceptability

  4. Awareness

• 1. Availability

  2. Accountability

  3. Advance

  4. Awareness

• 1. Availability

  2. Accountability

  3. Advance

  4. Afferent

• None of the above

Multiple Choice

•Rich traditional media forms like ..............

• Puppetry, folk dances, audio visuals

• Radio, TV, Print media

• Social Media

• None of the above

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