Entrepreneurship 2

Entrepreneurship 2

Topics

• Need and Wants

• Branding

Maslow's Hierarchy of Needs

• Physiological needs

• Safety needs

• Belongingness and love need

• Esteem needs

• Self-actualization

BRANDING

• Brand Name

• Branding Strategy

• Branding Extension Strategy

BRAND NAME

BRANDING STRATEGY

Umbrella brand approach, House brand Approach

BRANDING EXTENSION STRATEGY

Line Extension Approach, Product Extension Approach

BRAND NAME