Guerilla Mrketing

Guerilla Marketing

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Poll

Have you seen this (or similar to this) ads by Ikea?

• Yes

• No

• We don't have Ikea in our ci

Video Time!

• Watch the video and answer the question:

• What is being advertised?

• https://www.youtube.com/watch?v=hYs4g09vm_8

The Railway Company Ad

• What makes this ad interesting?

• Would you enjoy seeing such ads around you?

• What is this type of advertising called?

Guerilla Marketing- Time to Read and Discuss

• Skim the text below in your groups and answer the following questions:

• What are the features of guerilla marketing?

• Which of these guerilla marketing samples were interesting to you? Why?

• https://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples

Open Ended

Guerilla marketing is a way of _________ products in a/an _________ way which _________ people.

Grammar and Beyond

• Unit 13, p. 156 and 157

• Read the text and answer the questions in ex. B and C