Rural Marketing - Unit 2

Rural Marketing - Unit 2

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Multiple Choice

Following are the sources of marketing stimuli in Consumer Behaviour Model

• Product

• Price

• Distribution

• Communication

• All the above

Multiple Choice

Motivation, Perception, Learning and Memory are the part of ................................

• Consumer Psychology

• Consumer Status

• Consumer interest

• None of the above

Multiple Choice

Buying decision process will start from ............ stage

• Post

  purchase decision

• Evaluation of alternatives

• Information search

• Problem Recognition

Multiple Choice

A rural consumer is planning to purchase a Tractor, this involves ................ buying behaviour

• Complex Buying behavior

• Variety-seeking buying behavior

• Dissonance-reducing buying behavior

• Habitual buying behavior

Multiple Choice

Purchasing salt packet is the an example for ............ buying behaviour

• Complex

• Variety Seeking

• Dissonance Reducing

• Habitual

Multiple Choice

Opinion leaders of Rural Markets are ..............

• NGOs

• Aanganwadi workers,

• SHG members

• All the above

Multiple Choice

................ is a theory of how, why, and at what rate new ideas and technology spread through cultures

• Diffusion of ability

• Diffusion of market

• Diffusion of Innovations

• None of the above

Multiple Choice

Categories of Innovativeness are ................

• Innovators

• Early Adaptors

• Early Majority

• Late Majority

• All the above

Multiple Choice

Which of the following would be the best illustration of a subculture?

• A) a religion

• B) a group of close friends

• C) your university

• D) a fraternity or sorority

Multiple Choice

Following are the tools of PRA

• Market Access or Mobility map

• Daily activity clock

• A Venn/Chapati Diagram

• A Process Map

• All the above

Multiple Choice

In the case of sampling, following may be the bias in rural marketing research.

• Roadside bias

• Big farmer bias

• Gender bias

• All the above

Multiple Choice

.___________ develop on the basis of wealth, skills and power.

• A) Economical classes

• B) Purchasing communities

• C) Competitors

• D) Social classes

Multiple Choice

Identify the PRA tool

• Venn Diagram

• Chapatti Diagram

• Both A & B

• None of the above

Multiple Choice

What is the name of the conceptual framework in which the research is carried out?

• Research hypothesis

• Synopsis of Research

• Research paradigm

• Research design

Multiple Choice

Which form of data below can usually be obtained more quickly and at a lower cost than the others?

• a) Primary

• b) Survey research

• c) Experimental research

• d) Secondary

Multiple Choice

Which form of marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and advertisements?

• a) Personal interviewing

• b) Ethnographic research

• c) Observational research

• d) Online interviewing

Multiple Select

What are the two types of research data?

• a) Qualitative and Quantitative.

• b) Primary and secondary.

• c) Predictive and quantitative.

• d) Qualitative and predictive.

Multiple Choice

Value for money product means..........................

• low priced product with low unit packaging

• non unit functional product at low cost

• large volume Products

• high priced products

Open Ended

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