Why Is Personal Branding Important?

Why Is Personal Branding Important?

Lesson aims:

1. Study vocabulary on the topic Personal branding

2. Discuss the importance of personal branding

Warm-up

“Your brand is what people say about you when you’re not in the room.”

Do you agree with this quote? How do you understand it?

Share your ideas

• What is personal branding?

• Why do you think it is so important nowadays?

Read the article and answer the questions

• Who is quoted as saying “Your brand is what people say about you when you’re not in the room.” ?

• What is a personal brand?

• What does it allow you to do?

• Why is it more important than ever?

Do you agree? Why?

• Developing a great personal brand doesn’t happen overnight.

• With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.

• Companies will do just about anything to avoid hiring full-time employees.

• People don't buy what you do; they buy why you do it

A weird activity ...

• Why do you like teaching?

• What/Who inspires you?

• What pet would you like to get?

• What do you hate?

• What do you love the most?

• What personality trait annoys you the most?

• What personality trait admires you the most?

Form questions for yourself. What would you ask yourself to develop your own personality brand?