Cradle-to-Cradle

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Cradle-to-Cradle Case Study

McDonough Video

If your life was a movie, what movie would you want it to be?

Cradle-to-Cradle

Poll

What is the most frustrating aspect to waste?

• the smell / appearance of waste (landfills, etc)

• the harm it has on wildlife and the environment

• the amount we produce

• other

Cradle-to-Cradle

• abandoned the idea of cradle-to-grave

• products continue their life cycle rather than becoming solid waste

• all products and parts are reused repeatedly becoming technical nutrients

• parts no longer useful are degradable and used for biological nutrients

Multiple Select

What is an example of biological nutrients?

• plant-based biodegradable materials

• metals and polymers

• nontoxic degradable products

Open Ended

What technical nutrients do you have in your home?

Approaches

• See waste as economically valuable rather than "how can I get rid of it?"

• Design toxic substances OUT of products

• Sell services rather than products

William McDonough

Cradle-to-Cradle Design

TedTalk