Research methodology

Research methodology

Roopesh

Assistant Professor

Department of Business Administration

Research Design

MEANING OF RESEARCH DESIGN

The formidable problem that follows the task of defining the research problem is the preparation of

the design of the research project, popularly known as the “research design”

“A research design is the arrangement of conditions for collection and analysis of

data in a manner that aims to combine relevance to the research purpose with economy in procedure.”1

NEED FOR RESEARCH DESIGN

-Research design is needed because it facilitates the smooth sailing of the various research operations,

thereby making research as efficient as possible yielding maximal information with minimal expenditure

of effort, time and money.

-Research design stands for advance planning of the methods to be

adopted for collecting the relevant data and the techniques to be used in their analysis, keeping in

view the objective of the research and the availability of staff, time and money

FEATURES OF A GOOD DESIGN

-flexible

-appropriate

-efficient

-economical

-minimizes bias and maximizes the reliability

-yields maximal information

Types of Research Design