The Art of Persuasion

Rhetoric: The Art of Persuasion

What is Rhetoric?

By the end of this lesson YWBAT:

• Define rhetoric.

• Use rhetoric to appeal to an audience.

• Explain the three components of persuasion.

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What is Rhetoric?

Rhetoric is "The art of persuasion"

According to the Oxford dictionary, rhetoric is: The art of effective or persuasive writing, speaking and language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.

In other words...

Rhetoric is the art of knowing what to say at the right time, and in the right way to influence, inform, or provoke someone's thinking to get the outcome that you want.

Multiple Choice

What is rhetoric?

• The art of war

• The art of disagreement

• The art of persuasion

• The art of logic

Multiple Choice

What does it mean to persuade someone?

• The convince them of something

• The explain what something is

• To delight and entertain someone

• To debate with someone

The three components of a speech are:

• Ethos - Ethics (The speaker/author appeals to the audience by using a means of credibility based on authority or who he/she is. I.e. The speaker is right, because he/she is a professional or celebrity, etc.)

• Logos - Logic (The speaker/author appeals to the audience by using a means of logic and facts. I.e. "If; then", "cause and effect", data, etc.)

• Pathos - emotions or feelings (The speaker/author appeals to the audience by making a play on the listener's emotions. I.e. The person who panhandles money with their children present.)

Multiple Choice

The three rhetorical appeals are...

• pathos, logos, ethoes
• pathoes, ethos, logos
• ethos, logos, pathos
• ethos, logoes, pathos

Ethos

• appeal to authority, trust, credibility

• used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity

• There is often no evidence to suggest that the author is correct, but only persuasion based on who he or she is or the author's experience.

Ethos

• "Athletes use our product because it helps them succeed. If you want to succeed like X, you should use our product too!"

Ethos

• "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

Multiple Choice

An appeal to trust, credibility, and ethics is __________.

• Logos
• Pathos
• Ethos
• Burritos

Multiple Choice

Ethos is an appeal to the audience's 

• respect and trust
• emotion
• logical mind
• reasonable heart

Multiple Choice

"You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

• Ethos

• Pathos

• Logos

Multiple Choice

Which sentence uses ethos to appeal to the audience?

• "I know you want to help, but these things take time."

• "How could he have eaten the orange, if he is allergic to citrus?"

• "Beyonce practiced singing while running on the treadmill in order to become a better at singing while dancing."

Logos

• appeal to logic/what makes sense.

• a way of persuading an audience with reason, using facts and figures.

Logos

• "Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

Logos

• "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

Multiple Choice

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

• logos
• ethos
• pathos

Multiple Choice

"It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?"

• logos
• ethos
• pathos

Multiple Choice

"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

• ethos
• logos
• pathos

Pathos

• appeal to emotion/what "feels" right.

• a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

Pathos

• "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

• "I'm not just invested in this community - I love every building, every business, every hard-working member of this town."

• "There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

Multiple Choice

"You'll make the right decision because you have something that not many people do: you have heart."

• logos

• pathos

• ethos

Multiple Choice

"They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed."

• logos

• ethos

• pathos

The three means of persuasion(How do we use rhetoric?)

The core of rhetoric is the belief that there are three means of persuasion.

Ethos suggests that I am correct because of who I am or what I know.

Logos says that I am correct because it makes sense and/or there are facts.

Pathos tells us that I am right because it feels right.

Multiple Choice

Which of the following is an example of logos?

• A diet ad with a celebrity spokesperson

• A political speech that contains a story about the campaigners close connection to the community

• A anti-deforestation campaign that notes the percentage of acres lost

• All of these are correct

Multiple Choice

This form of rhetoric uses an expert or a celebrity

• logos

• pathos

• ethos

Multiple Choice

If an ad tugs at your heartstrings, it is an appeal to...

• Ethos

• Pathos

• Logos

Open Ended

You ask your parent for permission to attend an event. Your parent says "no". Use each form of persuasion to give a response to you asking your parent to attend the event.

Example: "I'm sorry, but I do not want you to get hurt."

Exit Ticket time!

Today we discussed the three components of persuasion.

Ethos suggests that I am correct because of who I am or what I know.

Logos says that I am correct because it makes sense and/or there are facts.

Pathos tells us that I am right because it feels right.

Please clear your notes, and prepare for the exit ticket on the next screen.

This slide would include a link to the google quiz.

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