Product as part of the marketing mix

Practice questions

Product: marketing mix

Multiple Select

Select two reasons why adventure tourists might be interested in joining the advertised tour.

• Hot air ballooning

• Boutique accommodation

• ATV tour

• Rock climbing

• Traditional pot making

Multiple Choice

What is an airport transfer?

• When you go to the airport in your own transport

• When you arrange transport between the airport and your final destination

• When you arrange for a friend to take you to the airport

Open Ended

Explain two reasons why many tourists prefer to book guided tours.

Open Ended

Turkey’s popularity as a destination decreased in the last decade following a number of terrorist-related incidents.

Discuss how a destination might apply the principles of the product life cycle model to extend its popularity with tourists.