DATA COLLECTION AND ANALYSIS PROCEDURES

DATA COLLECTION AND ANALYSIS PROCEDURES

MARK ANTHONY P. LAGUMEN

Pre-test

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DATA COLLECTION

Data are foundation of any research. The integrity of every research project relies highly on value and veracity of data used in fulfilling research objectives and addressing reseaarch questions (Fong & Tigno, 2016)

TYPES OF DATA COLLECTION TECHNIQUES

• 1. Traditional Techniques

  ·  In-person Interviews

  Pros:      In-depth and a high degree of confidence in the data

  Cons:    Time consuming, expensive and can be dismissed as anecdotal

  · Mail surveys

  Pros:      Can reach anyone and everyone - no barrier Cons: Expensive, data collection errors, lag time

  · Phone Surveys

  Pros: High degree of confidence in the data collected, reach almost anyone Cons: Expensive, cannot self- administer, need to hire an agency

TYPES OF DATA COLLECTION TECHNIQUES

• 2. Modern Techniques

  ·  Web/Online Surveys & Online Interview

  Pros:       Cheap, can self-administer, very low probability of data errors

  Cons:   Not all your respondents might have an email address/be  on the  internet, they may be wary of divulging information Online.

Poll

What thoughts are running in your mind about the pictures in the box?