Sneaker Nation Vocab

Endorse-(a verb/action word)

To publicly show support or approval of it. For example, Lebron agreed to endorse the Nike product which means he is not allowed to use other sports brands. Lebron is paid for this agreement.

Coveted-(adjective)

to greatly desire something. For example, Every year for Christmas my child always asked for the most coveted gift which makes the gift hard to find in stores.

Horde-(noun)

a large group of people or animals that are hard to control and unorganized. For example, A horde of observers gathered to watch the illegal fireworks that were let off in the parking lot.

industry- (noun)

a group of businesses or people who provide a certain service or product. For example, Industry in America has slowed down because there hasn't been enough workers.

lucrative- (adjective)

an idea or product that produces money and wealth. For example, a lucrative career or a lucrative opportunity is one we all wish for.

Market (noun or verb)

to sell or to promote the selling of a product. For example,