Summit Quiz - True/False

Summit Quiz - True/False

Multiple Choice

True or False, in a previous life presenter Marisa was a lead anchor and news reporter for a regional TV network?

• True

• False

Its true! Marisa was a lead anchor for WBKB-TV 11

Multiple Choice

True or False. Apple’s mandated message prompt applies to both IDFA and IDFV data collection.

• True

• False

IDFV (ID for Vendors) allows publishers to track users within their own apps so will NOT have to display Apple’s mandated message

Multiple Choice

True or false – The IDFA will span across multiple applications, while the ECID is limited to your own proprietary application?

• True

• False

Multiple Choice

True or False, introducing a sign up on your website is one way a publisher can build a durable audience?

• True

• False

Multiple Choice

True or false, With the removal of 3rd party cookies, prospecting and retargeting tactics will split

• True

• False

Multiple Choice

True or False, there was a slide on the Cookiepocalypse in Mary's presentation?

• True

• False

True!

Multiple Choice

True or False, Contextual/App based targeting can be run on CTV?

• True

• False

Multiple Choice

True or False, you can measure offline conversions using Ad Cloud's Advanced CTV measurement?

• True

• False

Multiple Choice

True or False, including search walled gardens account for 90% of a brands ad spend?

• True

• False

False! Walled garden spend accounts for 70% of total ad spend

Multiple Choice

True or False, In the CTV session, all presenters were using wired headphones to present?

• True

• False

True

All presenters had wired headphones on when presenting