Media Studies Review

Media Studies Review

Week 4

Open Ended

What is advertising?

Multiple Select

Technical codes include:

• editing

• lighting

• camera

• actors

• special effects

Multiple Choice

Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrity

• Bandwagon

• Music

• Fear

Multiple Choice

Jingles and other types of songs that play along television and radio commercial can build interest in a product

• Music

• Family togetherness

• Magic ingredients

• Humour

Multiple Choice

This technique sends the message that you are only cool if you have a specific product or use a specific service

• Snob appeal

• Celebrity

• Music

• Cool factor

YouTube ad - Walmart Epic Movie Car Commercial

https://www.youtube.com/watch?v=whpJBY5W7xo

Open Ended

In the previous Walmart ad, how did they target many audiences?

Poll

What kind of poster is this:

• Product ad

• Awareness ad

• Service ad

• Event ad

Open Ended

Explain what kind of features/information an event poster needs, can you remember?

Finished :)

Have a great day!