Advertising and Social Media

Advertising and Social Media

Mrs. P. DeanMcGruder

Open Ended

Provide the name of one advertising company? (You may do a Google search).

Open Ended

What is the name of one company that targets teens?

Multiple Choice

Why do advertisers value the teen market?

• Teens are impulsive buyers with lots of money.

• Teens make all the decisions

• Teens brand loyalty will last a long time

• Teens understand advertisements

Multiple Choice

Who are the main customers on Social Media platforms?

• trolls

• influencers

• advertisers

• content creators

Multiple Choice

Who pays Social Media platforms?

• influencers

• trolls

• users

• advertisers

Multiple Choice

Who is responsible for hosting content online?

• advertisers

• the users

• the platform

• content creators

Multiple Choice

What is anything posted online?

• platform

• content

• data

• privacy settings

Multiple Choice

What is the doorway to the Internet?

• World Wide Web

• Social Media

• Advertising

• Information

Multiple Choice

What is it called when people pump up the positive and play down what is not very flattering to try and create a perfect life online?

• fake news

• curated identity

• influencing

• personal profile

Multiple Choice

Who targets users based on their content?

• advertisers

• trolls

• content creators

• the platform

Multiple Choice

What are restrictions on who can see your posts?

• Profile

• Data

• Curated identity

• Privacy settings

Multiple Choice

What you're reading, watching, playing and buying is very _______ information.

• curious

• valuable

• scarce

• secretive