Food labelling

Food labelling

Miss. Sweeney

​Learning Intention

​Success Criteria

​​I can understand why food labels are apart of marketing techniques

I have created my own food label (extension task)

​To explore the impacts of food advertisement

​What is food labelling?

Food labelling is any written, printed or graphic matter that is on a particular food product. This may be on the front, side, top or back of a product.

​This form of labelling helps tell consumers (YOU) what the product is, what is in it, benefits of the product and lots more information!

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Open Ended

Can you think of any other benefits of food labels?

​Rules and Regulations

​Manufacturers aren't allowed to put what ever they would like on their labels there are strict guidelines they have to follow.

​Click the link on the next page to explore the requirements.

You will need to click on the numbers around the yoghurt to explore

Labelling poster - how to read food labels

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Multiple Choice

What were the 12 requirements?

(read the options carefully)

• Nutrition information panel, percentage of each ingredient, food identification, allergy information, dates, ingredient list, must tell the truth, food additives, how to store, warnings easily seen, country of origin, nutrition and health claims 

• Nutrition information panel, percentage of some ingredient, food identification, allergy information, dates, ingredient list, must tell the truth, food additives, how to store, warnings easily seen, country of origin, nutrition and health claims 

• Nutrition information panel, percentage of each ingredient, food identification, allergy information, ingredient list, must tell the truth, food additives, how to store, warnings easily seen, country of origin, nutrition and health claims 

• Nutrition information panel, percentage of each ingredient, food identification, allergy information, dates, ingredient list, must tell the truth and one lie, food additives, how to store, warnings easily seen, country of origin, nutrition and health claims 

Multiple Choice

Food identification includes

• Name

• Name of business and address

• Lot identification

• All of the above

Open Ended

What is a health claim?

Open Ended

What is a nutrition claim?

​How do labels influence our eating behaviours?

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​Think:

​If you saw a famous person or your favourite TV character eating tim tams would you eat them?

​Maybe your a busy parent a need a quick meal? If the product says, "I'm ready to eat in 5 minutes would you buy it?

​Using this image, answer the next following questions ...

Open Ended

Who is the target market, i.e. adults, teenagers, health-conscious consumers?

Open Ended

How are mascots and images used to create a message?

Open Ended

Why are certain colours used? Do they portray a message?

Open Ended

Which words are the largest? Which are in small print?

Open Ended

Do you think any of the claims are misleading?

​Extension task now ...

​Lets have some fun and create our own food label!

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​You are to pick to create a label that would influence:

• ​Primary school child

• ​Sport fans

• ​Busy parents​

​Don't forget to use colour, fun slogans/claims, characters. You can do this by hand or on your computer and then upload it to google classroom