Chapter 2 Market Research
Presentation
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Business
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9th - 12th Grade
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Easy
Ronald Relativo
Used 19+ times
FREE Resource
64 Slides • 52 Questions
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Sutori
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When you buy your first car – what color will it be?
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What if you could only have one color, what if there was no choice, what will you do?
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In your opinion, what does the phrase mean?
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Does Product Orientation mean bad especially they focus only on the product or the production processes without taking into account the other people or group (market's needs or wants)? Why?
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What exactly you've learned about Product Orientation today?
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If you come across the word MARKET ORIENTATION what comes to your mind to easily associate it with?
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What do you think will it bring to the business if they will hear the thoughts of their customer in producing a product?
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What do you think would be the problem/s or issues you will face in Market Orientation?
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So which marketing orientation will you prefer if you will have your own business/company?
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What exactly you've learned about Market Orientation today?
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After knowing the companies on their different take with Market Reseach, for you is Market Research really vital? Why?
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Multiple Choice
It is the process of anticipating and satisfying customers’ wants in a way that delights the customer profitably, what is this?
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In your opinion, HOW is Market research carried out?
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BUT WHY is Market Research needed?
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What are the 4 reasons suggested by Popular Theory about why market research might be carried out? (pick 4 among the choices)
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So, what do you think about Rob's law tips of success? Your thoughts please.
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What does it mean when we say "forecast sales?"
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What does it mean when we say "Identify potential Competitors?"
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What should be the focus of the business when we say "understand how much the consumers will pay for a product?"
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What are the 4Ps of marketing mix? (pick 4 among the options)
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What are the 4Cs of marketing mix? (pick 4 among the options)
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What is the main difference between Primary Market Research and Secondary Market Research according to the VIDEO you just watched?
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Give ONE example of Primary Market Research according to the VIDEO you just watched.
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Give me ONE disadvantage of Primary Market Research according to the VIDEO you just watched.
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What is another name for primary market research we just discussed awhileago?
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Identify the 5 methodologies of Primary Market Research we just have a minute ago.
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What method of primary research that make use of through sampling of product and baseds on the sample's reactions the product will either be launched full scale or scrapped?
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What method of primary research that make use of a list of questions that gets the views and opinions of respondents through asking questions?
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What method of primary research that make use of through observing the buyer's behaviour?
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What method of primary research that make use of the group of target market demographic respondents that which are chosen to take part in product trial?
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What method of primary research that make use of face-to-face or telephone which will measure reactions to new tastes or ideas that the business is having?
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What particularly you've learned about Primary Market Research today?
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What is another name for secondary market research we just discussed awhileago?
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What are the secondary market research methods that we've just witnessed awhileago?
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What particularly you've learned about Secondary Market Research today?
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Multiple Choice
It is the collection of common data that consists of a set of related records, what is this?
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Are headings that contain the information on each record e.g. name, address, age, etc., what is this?
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Are headings that contain the information on each record e.g. name, address, age, etc., what is this?
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Name all four (4) characteristics or the facilities that should be seen in a good database. (small letters; separate it with a new line by pressing together <shift> in your keyboard and <enter> key).
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Give me one advantage of Database and explain it in 3 or more quality sentences?
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Give me one disadvantage of Database and explain it in 3 or more quality sentences?
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What particularly you've learned about Databases today?
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Differentiate qualitative and quantitative research.
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What particularly you've learned about Quantitative and Qualitative Research today?
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