Digital Marketing: Types of Digital Marketing

Digital Marketing: Types of Digital Marketing

by Danos Parpotta

Multiple Choice

a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media

• Search Engine Optimisation

• Content Marketing

• Affiliate Marketing

• Pay per Click

Multiple Choice

the act of sending a commercial message, typically to a group of people, using email.

• Search Engine Optimisation

• Social Media Marketing

• Email Marketing

• Content Marketing

Multiple Choice

the use of social media platforms and websites to promote a product or service

• Social Media Marketing

• Affiliate Marketing

• Email Marketing

• Search Engine Optimisation

Multiple Choice

increasing brand visibility and positioning when customers search for your products and services

• Affiliate Marketing

• Search Engine Optimisation

• Content Marketing

• Social Media Marketing

Multiple Choice

an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher

• Affiliate Marketing

• Search Engine Optimisation

• Content Marketing

• Pay per Click

Multiple Choice

earning a commission by promoting a product or service made by another retailer or advertiser (influencers)

• Affiliate Marketing

• Content Marketing

• Social Media Marketing

• Pay per Click