Topic 2: Research Methods (CMP610_PC2.1)

Topic 2: Research Methods (CMP610_PC2.1)

by Eman V90001739

​Read the scenario Carefully to plan your response for the next slide task.

​In groups, you need to plan & conduct the following:

​1. Primary research

​ -Quantitative (Survey).

​ -Qualitative (Interview, Focus Groups).

​

​2. Secondary Research

​ -Quantitative (similar production rating, box office, search internet).

​ -Qualitative (Similar production reviews, search on internet forums

​In groups, you need to plan & conduct the following:

​1. Primary research

​ -Quantitative (Survey).

​ -Qualitative (Interview, Focus Groups).

​

​2. Secondary Research

​ -Quantitative (similar production rating, box office, search internet).

​ -Qualitative (Similar production reviews, search on internet forums

​What do you need to do?

​But!!!

​you need to answer the following questions before starting the planning.

Multiple Choice

Which of the following is a form of Qualitative research?

• Survey

• Internet research

• Focus Group

• Questionnaire

Multiple Choice

Which of the following statements perfectly describes Focus Group

• A Focus group is a form of quantitative research.

• A Focus group is a form of qualitative research.

• A Focus group is a form of primary research.

• A Focus group is a form of Secondary research.

Multiple Choice

In Secondary research you can get information from:

• Internet

• Face to Face interview 

• Make a survey and share it with your followers 

• None of mentioned 

Multiple Choice

Which of the following is an example of Primary research

• Get information from a company's website

• Read an article about customers behaviors

• Send email to customers to ask them about their feedback.

• Watch an interview with a potential customer.

Multiple Choice

Creating Surveys & Questionnaires your self to collect information are forms of :

• Secondary research 

• Focus groups research

• Qualitative research

• Quantitative research

Open Ended

Now, share your plan.

How you will plan to conduct primary and secondary research to collect information about your video game project?