ITAA 2.04: Surrealism in Advertising

Surrealism

Using Collage to create dreamlike imagery

​Why are images so powerful?

​A creative image can communicate ideas or persuade people in a way that words just will not do.

Open Ended

Check out this digital art piece:

1.  WHAT do you SEE that's 'Surreal?'

2.  Why do you believe it was made for?

3.  Do you believe this art piece works?  Why or why not?

Open Ended

Thinking about what you've seen, if YOU were able to create a cool ad featuring a surrealist graphic, What kind of business would you do it for?

Open Ended

Think for a moment on WHAT you would want the public to know about your chosen business. What is unique about it? Why should anyone care?

Write your thoughts below.

Open Ended

NOW that you've got an idea of what is unique about your business, Think and write down HOW you can show uniqueness using surrealist imaging techniques