Market Segmentation Lesson

Market Segmentation

Multiple Choice

Market Segmentation is

• The process of classifying people who form a given market into even smaller groups

• Segmenting people with marketing skills

• Classifying markets into segments

Multiple Select

What are the FOUR Marketing Segments?

• Psychographic

• Demographic

• Geographic

• Philanthropic

• Behavioral

Multiple Choice

What is the generation AFTER "Baby Boomers" known as?

• Echo Boomers

• Generation Z

• Boomennials

• Generation X

Multiple Choice

Which type of income is used after all your necessities are paid for? 

• Disposable

• Discretionary

• Diplomatic