The Science - Logo Design

The Science of Logo Design

by Tr. Lau

​The Science Behind Logo Shapes And How They Affect Human Behaviour

• Logo has an impact on the human mind ​

• Logos are the symbol which a brand present itself to the world.

• The Elements (Lines, shape, Color) of the logo connects the looks of symbol and its meaning - (relating to the mission/personality of the brand/company)

• Audience are exposed to Brand Personality.

Multiple Select

What is a logo?

• a symbol that represents the personality of the company   

• a memorable feature that shape the image of the company

• Just something that company put on the packages without any meaning or purpose

Multiple Choice

what logo is this?

• snapchat

• facebook

• twitter

• instagram

Poll

what logo is this?

• friendly

• picture

• diverse

• network

Multiple Choice

What this

• Shell

• bp

• flashflood

Multiple Choice

what logo is this?

• wendy's

• taco bell

• Starbucks

• burger king

Poll

what logo is this?

• Community

• fresh

• coffee

• wholesome

Poll

One word

that pop up in your mind when you see this symbol other than the word "Nike" 

• Sporty

• Active

• Youth

• Athletic

​How does a logo work on the human mind?

• ​Our brain is a complex organ that use visuals (image & shape) to make recognize, interpret (to understand) and interact (to communicate) with the outside world.

• ​Whenever a person interacts with a logo, the mind create immediately create a map to process the image & shapes based on pervious experience - create a reasonable and familiar connection.

​Group Work Challenge (10mins)

​You (and your group) will pick one logo that already exist and you will create mind-map of associations and descriptive words about that logo.

​

You can using google slide of your choice to create What message/personality of the logo

​

You will be pair and share your logo analysis in class and turn it in google classroom.

​

​

​

​

G7 Design: Logo for Social Enterprise - Student-Managed

You can open this webpage in a new tab.

Copy link

Open in new tab