Ethos, Logos, Pathos

Ethos,

Logos,

Pathos

by Saul Santizo

REMEMBER

​The author's purpose for persuasive texts is to persuade, or convince, the reader.

​Elements of Persuasive Texts

1. ​The text has an argument.

2. ​The author uses evidence and information to convince the reader that the argument is correct.

3. ​The author explains how the evidence and information prove their argument.

Persuasive Rhe​toric

• ​Ethos:

  • ​Credibility/Authority

    • ​Sources

• ​Logos

  • ​Logic/Reasoning

    • ​Data

• ​Pathos

  • ​Emotions

    • ​Vivid language & imagery

​Ethos = expert

​​It occurs when the author uses language that suggests expertise, or an authority on a subject.

​

​Examples

• ​"As a civil engineer, I can demonstrate that..."

• ​"Based on my ten years of experience, I am certain that..."

​Pathos = emotions

​​It occurs when the author uses language that appeals to the reader's emotions.

​

​Examples

• ​"Fear of missing out? Read the news on our new app..."

• ​"If you don't save the dog, it will die..."

Logos = Logic

​​It occurs when the author uses logic and reason to help the reader draw conclusions.

​

​Examples

• ​"The scientific study results demonstrated that the virus can be combated with social distancing."

Multiple Choice

Appeals to the audience because the speaker appears trustworthy.

• Pathos

• Logos

• Ethos

• Rhetoric

Multiple Choice

"As your lawyer, I am qualified to tell you not to answer more questions".

• Pathos

• Logos

• Ethos

Multiple Choice

Using emotion to persuade your audience.

• Pathos

• Logos

• Ethos

Multiple Choice

"Do not be left behind, you can keep it up!"

• Pathos

• Logos

• Ethos

Multiple Choice

Persuading the reader with statistics and data.

• Pathos

• Logos

• Ethos

Multiple Choice

"The study shows that this product is better because it contains 40% less fat."

• Pathos

• Logos

• Ethos

Multiple Choice

A commercial featuring statistics and facts is using this appeal...

• Pathos

• Logos

• Ethos

Multiple Choice

"Ms. Crisp has taught here for years. Go to her if you have questions about Centennial."

• Pathos

• Logos

• Ethos

Multiple Choice

"Not everyone who gets hit by a drunk driver dies."

• Pathos

• Logos

• Ethos

Open Ended

"By perseverance and fortitude we have the prospect of a glorious issue; by

cowardice and submission, the sad choice of a variety of evils—a ravaged

country—a depopulated city—habitations without safety, and slavery without

hope . . . ."  What is the difference in the connotations of words in the first part of the sentence, before the semicolon (;) and the words that follow the semicolon?

Open Ended

It is with reluctance that I rise to express a disapprobation of any one article of

the plan, for which we are so much obliged to the honorable gentlemen who

laid it before us. From its first reading, I have borne a good will to it, and, in

general, wished it success. In this particular of salaries to the executive

branch, I happen to differ; and as my opinion may appear new and chimerical,

it is only from a persuasion that it is right, and from a sense of duty, that I

hazard it.

What is the speaker’s central idea in this passage?

Multiple Choice

It is with reluctance that I rise to express a disapprobation of any one article of

the plan, for which we are so much obliged to the honorable gentlemen who

laid it before us. From its first reading, I have borne a good will to it, and, in

general, wished it success. In this particular of salaries to the executive

branch, I happen to differ; and as my opinion may appear new and chimerical,

it is only from a persuasion that it is right, and from a sense of duty, that I

hazard it.

Choose the appeal to authority (ethos) the speaker uses in this passage.

• It is with reluctance that I rise to express a disapprobation of any one article of

  the plan...

• ...we are so much obliged to the honorable gentlemen who

  laid it before us.

• ...I have borne a good will to it...

• ...my opinion may appear new and chimerical...

Open Ended

Write your own example of Ethos.

Open Ended

Write your own example of Pathos.

Open Ended

Write your own example of Logos.

Open Ended

Think for a moment about what you learned in class today? How can you apply that knowledge to another class or subject?