ITAA Unit 5.03: Direct Mail

ITAA Unit-3.03

by Martin Sconduto

​Yucky Junk Mail!

​You know, the junk you get in your mailbox.

Looking at the image on the right, why do you think all the text is so big? How about all that bright red??​

​Attention please...

​Yes, junkmail will usually have huge titles, lots of 'exclamation points', and bright red....

It's all about getting your attention, tempting you to buy something / or a service.​

​Coupons..

​Here's an example of the only coupon I've ever used in my life.... I used to get these all the time..

​Recall this?

​Yes, the nearby Ceaser's or Domino's will send you this too..

Open Ended

Even though most people agree that there is a LOT of ugly junkmail, WHY do you believe that companies STILL make and mail advertising to you? Isn't this method 'Old School?'

​But Wait!!!

​Not all 'Direct Mail' looks like Junkmail!

Some direct mail has been designed really well, and uses clever techniques to get your attention.

Direct mail does not have to 'scream' at you to be good!​

​Here's one..

​A single card direct mail piece.

​

Since this company makes accounting software, we've got a mail piece that looks both fresh and clean. ​

​Even advertising events

​like this one... Different than the Accounting piece, but still has class, and has a 'home for the holidays' kind of feel.

Open Ended

Thinking about the two groups of Direct Mail pieces we've looked at, Do you believe one group may need to be mailed to a 'target market?' If yes, which group??

​For your final InDesign task, you will be challenged to produce a bi-fold brochure containing a total of four sides.

​Your piece will answer:

1. Who is the company?

​2. Why are you unique and better?

​3. What new offering or service is happening?

​4. How does the viewer contact or locate your business?

​WHY??

Think about this:

Why should your target market use YOUR product or service over the competition?

Getting THAT word out to your potential customers is what will increase sales.

HOW can you describe your uniqueness in a Direct Mail piece? ​

Open Ended

Two minute brainstorm:

1. Think about your 'Dream Business,' come up with a SPECIFIC reason Why are you unique.

2. Then: come up with a new offer or service your business can advertise!

​

​You just gave yourself a reason to make some Direct Mail! Why?? Well...

​Great Job!

​You now have at least ONE specific reason WHY you are a better choice, AND...

You're running sort of special / discount that will be irresistible to your target market​!!

​Let's do this!!!