Tips for Visual Text

Tips for Visual Text

by Michelle Liew

​Examples of Visual Texts

​Examples of Visual Text:

• Web pages

• Flyers

• Posters

• Advertisements

• Brochures

• Newsletters

Misconceptions about Visual Text

This section is super-easy, so I can relax.

This section CAN be easy, but it also can contain some very TRICKY questions. So you STILL need to be careful.

​Misconception 2

​I cannot prepare for this section. It can be about ANYTHING.

You may not be able to prepare for the CONTENT of this section, but knowing the key vocabulary / technical terms and types of questions WILL definitely help.

​Steps and Processes

​Read from Left to Right, Top to Bottom. Be ORGANIZED in reading. Read the information in a very systematic way. Don’t skip sections, even if they look MORE important.

Don’t miss out the FINE PRINT. There may be information written in very small print / letters at the bottom of the text, or at the side. Look out for these. Just because they are smaller in size does not mean they are UNIMPORTANT. In fact, fine print often contains key information that may affect the answer you choose, e.g. discounts, exceptions exclusions and restrictions

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​Highlight or underline KEY WORDS in the questions, like SPONSORS or ORGANISERS. EVENT/FLYER/ADVERTISEMENT etc

Highlight or underline KEY WORDS in the text, like who are the hosts (organisers), prize support (sponsors), timings and schedules, prices, contact details etc

Highlight or underline the ANSWERS after you find them

​Common Errors

• ​Rushing through the section

• Not highlighting keywords

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• Unsure of technical terms in text

• Refer to Technical Terms and Vocabulary below.

• Tricky Questions

• Main Purpose

• Purpose of the Poster/Ad/Brochure/Flyer

• Purpose of the Event/Activity

• ​Not reading ALL the options

• Verify EACH option from information provided in the text

• Put a (T) or (F) for each option, or tick / cross

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​This is a VERY common question found in every Visual Text component. Students often confuse these 2. Just remember Purpose ads/posters are usually meant for the public, to get attention, draw crowds, meaning it goes OUTWARDS. Purpose of events/activities are usually more focused, singular, and concentrating on telling people, raising awareness about certain CAUSES (e.g. Cancer Foundation, Speak Good English etc)

Example:

Target Audience

The types of people whom the advertiser wants to attract