Types of Propaganda

Types of Propaganda Techniques

by JOAN LALES

After studying this module, you should be able to:

Identify the different types of propaganda techniques.

Open Ended

What is your favorite tv commercial/advertisement? Why?

Open Ended

What do you think is the most popular tv commercial/advertisment?

Multiple Choice

What is the meaning of the idiomatic expression: 'think outside the box"?

• To convince someone not to do something

• To have more power than anyone else and so have control

• Something that is difficult to achieve because of obstacles and difficulties

• To make creative, unconventional solutions instead of common ones

Multiple Choice

It is defined as a communication which purpose is to influence the attitudes of a

community or group of people. The most basic purpose of propaganda is to persuade

people by providing or distorting information.

• Advertisement

• Propaganda

• Opinion

• Business

Multiple Choice

It is a notice or announcement in public medium promoting a product, service

or event. Propaganda is used for various purposes like advertisement of a product.

• Advertisement

• Propaganda

• Opinion

• Business

TYPE​S OF PROPAGANDA

​TECHNIQUES

​BANDWAGON

​a propaganda technique that works on follow-the-herd mentality and people are encouraged to become part of the group

​Example:

A. All Filipino doctors believe that Safeguard bath soap kills all types of germs.

B. Birch Tree is everybody’s milk.

CARD STACKING

propaganda technique that omits certain facts to mislead audience by making a product appear better than others

Example:

A. Zonrox is 100% safe and effective disinfectant nationwide.

(the fact that the product contains harmful chemical)

Plain Folk

a propaganda technique that uses ordinary folks to promote a product and

make people believe that a certain product is for everyone and used by common people.

​

Example:

“This is Juan dela Cruz from Purok 4, Silanga , Tangub City. I have been suffering from arthritis for 10 years. When I took Pau de Arco Capsule 2 times a day,

for 1 week, my arthritis was gone. Use Pau de Arco Capsule.”

Testimonial

a propaganda technique that uses well-known personalities to endorse a product.

​

​Example:

A. Alaxan! Soothes body pains, fast! - Sen. Manny Pacquiao.

Activity​

​Identify the type of propaganda technique used in the advertisements.

Multiple Choice

• Bandwagon

• Card Stacking

• Plain Folk

• Testimonial

Multiple Choice

• Bandwagon

• Card Stacking

• Plain Folk

• Testimonial

Multiple Choice

• Bandwagon

• Card Stacking

• Plain Folk

• Testimonial

Multiple Choice

• Bandwagon

• Card Stacking

• Plain Folk

• Testimonial

Multiple Choice

• Bandwagon

• Card Stacking

• Plain Folk

• Testimonial