Ethos

Ethos

By Jose Duran

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Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals

What is Ethos?

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is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.

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What uses Ethos?

Ethos ex.

This cream has been backed by dermatologists.

Example 2

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As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

Example 1

Multiple Choice

What is ethos?

• appeals to the emotions of the audience and elicits feelings that already reside in them.

• the appeal to logic

• appeal to the character or appeal to credibility.

• the are of speaking and writing.

Multiple Choice

Which one is ethos?

• If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation.

• The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.

• It's a matter of common sense that people deserve to be treated equally. The Constitution calls it 'self-evident.' Why, then, should I have been denied a seat because of my disability?

• Doctors all over the world recommend this type of treatment.