Intro to Rhetoric and Appeals_AP

Rhetoric

Pathos, Ethos, Logos

Rhetoric

• the art of persuasion

• How do you convince people to see things your way?

• Three tools to persaude: ethos, pathos, logos

Ethos

• appeal to authority

• used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity

Ethos

• "As a dentist, I am qualified to tell you which toothpaste to use that will likely generate the best results."

Ethos

• "Athletes use our product because it helps them succeed. If you want to succeed like X, you should use our product too!"

Open Ended

Explain the appeal to ethos in this ad by

evaluating the speaker’s credibility based on the product they are endorsing.

Open Ended

Explain how you would establish ethos in each situation.

Pathos

• appeal to emotion

• a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

Pathos

• "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

• "I'm not just invested in this community - I love every building, every business, every hard-working member of this town."

• "There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

Pathos

Open Ended

Explain/Evaluate the effectiveness of the appeal to pathos in this PSA by the ACLU (American Civil Liberties Union)

Logos

• appeal to logic

• a way of persuading an audience with reason, using facts and figures.

Logos

• "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

Open Ended

Identify the product/service/speaker.

Who is the intended audience?

How does the company appeal to logos?

Is the ad effective? Why or why not?

Multiple Choice

the art of effective or persuasive speaking or writing is called

• persuasion

• rhetoric

• complaining

Multiple Choice

An assertion open to challenge; What the author/speaker is trying to convince their audience is true

• pathos

• logos

• rhetoric

• claim

Multiple Choice

A claim with reasons and evidence intended to support or establish a point of view is called

• democracy

• an argument

• an essay

• a story

Multiple Choice

This form of rhetoric uses an emotional appeal.

• logos

• ethos

• pathos

Multiple Choice

This form of rhetoric uses an expert or a celebrity

• logos

• pathos

• ethos

Multiple Choice

This form of rhetoric uses logic

• logos

• ethos

• pathos

Multiple Choice

Choose the main appeal: "You know me - I've taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers - so you know I can run your preschool."

• logos

• ethos

• pathos

Multiple Choice

Identify the appeal: "mom i’m literally crying 😭 i need my phone rn. ur gonna feel so bad when i get kidnapped by a clown 🤡. why do u hate me fr? 😒"

• logos

• ethos

• pathos

Multiple Choice

Identify the appeal: "Ladies and gentlemen of the jury: we have fingerprints, a video of the suspect breaking in, and a clear motive. The evidence shows that the defendant committed the crime."

• logos

• ethos

• pathos

Multiple Choice

"They're not patriots! They don't care who gets hurt in the process. Make no mistake, they're the foul enemy, and they won't stop until we're all destroyed."

• logos

• ethos

• pathos

Poll

How comfortable are you with understanding AND identifying the appeals to ethos, logos, and pathos?

• I got this

• I understand the terms but I need more practice

• I don't get it