Logo design process

Logo design process

By Martin Sconduto

1. Define client Audience and purpose​

2. Understand / define target market

3. Create a mood board

4. Brainstorm for 'look and feel'

5. Create sketches

6. Finalize a color palette

7. Final design​

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​Creating a brand with logo:

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Watch designer Shantanu Kumar share his process of logo creation with us.. :-)

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Watch a Designer!

Poll

Thinking about Mr. Kumar's process, were you surprised at how many different versions of possible 'Sleepy Bunny' logos that were created?

• Yes! I didn't know designers did so much.

• I knew designers made some versions, but not that many

• Yes, I totally knew that designers did this.

Watch designer Shantanu Kumar use Adobe Illustrator to create his logo.

How does he do it?

​no sound... Just watch @ 1.5-2x speed.​