Promotion

Promotion

Read and try Quizzes

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By Richard Evans

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The main aim of promotion is to ensure that customers are

of the existence and positioning of products

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•To

current and potential customers about existing and new products

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•To

the potential benefits of using the product

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•To

customers to buy the product

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•To

with other businesses and show why a product is different or better than competitors

Draw

What advertising can you do on the internet?

Open Ended

Name one key factor influencing promotional decisions

Draw

Draw a simple advert for a buy 1 get 1 free scooter

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Free samples are used to encourage customers to

a product without actually purchasing it in the first place.

Poll

What product sample would you try?

• Shampoo

• Dog buscuits

• Garden shed

• Lampshade

Multiple Choice

Advertising has - Wide coverage

Multiple Choice

Advertising is - •Often expensive

Multiple Choice

Advertising has - Control of message

Open Ended

Explain why this change might have happened

Multiple Choice

Television - disadvantage

• No many people have TVs

• Expensive

• No colour

• Too cheao

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Leaflets - •Environmental

of production

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Newspapers - More

to advertise in national newspapers

Multiple Choice

Radio is

• Cheaper than no advertising

• Cheaper than paper advertising

• Cheaper than web advertising

• Cheaper than TV advertising

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Websites - they must be regularly

to provide correct and accurate information.