Health Promotion and the Ottawa Charter

Sync lesson Monday 20th 2023

RLE Year 11 PDHPE

Open Ended

Name and School

3 approaches to health promotion

Lifestyle / Behavioural approach

A lifestyle approach to health promotion is based on the idea that the major causes of morbidity and mortality within Australia are diseases resulting from poor lifestyle behaviour choices. This approach to health promotion uses a variety of strategies that target an individual’s lifestyle and behaviour in order to empower people to improve their health.

Preventative Medical approach

​e.g., childhood immunisation, cancer screening

The preventative medical approach is predominantly utilised by the health sector and uses medical interventions (via medicine or technology) to prevent certain illnesses from occurring or limiting the severity, leading to improved health outcomes. There are three levels to this approach:

Multiple Select

Primary prevention/intervention: Health-promotion actions that are targeted at the whole population and aim to stop the disease from ever developing. Which of the following are PRIMARY interventions?

• HPV vaccination program

• childhood immunisation programs for whooping cough, polio, chicken pox and measles.

• pap smears

• regular check-ups and monitoring

• prostate check for men over 50

Multiple Select

Secondary prevention/intervention: Targets high-risk groups and is focused on early detection to reduce the risk of the disease developing. Which of the following are SECONDARY interventions?

• childhood immunisation programs

• prostate check for men over 50

• pap smears

• medications to manage high blood pressure

Multiple Select

Tertiary prevention/intervention: Aims to prevent the recurrence of a disease in an individual once they have been diagnosed and treated. Which of the following are examples of TERTIARY intervention?

• pap smears

• medications to manage high blood pressure

• childhood immunisation programs

• regular check-ups and monitoring

The public-health approach to health promotion uses a more holistic approach to health promotion through recognition of the complex interaction of determinants on health. This approach advocates a multi-faceted approach to health promotion and the importance of involvement from all levels of society to bring about positive change.

​e.g., Health-promoting schools and workplaces

Public Health Approach

Multiple Choice

The 'get your hand off it' road safety health promotion is an example of

• Public health approach

• Lifestyle/

  behavioural

• Preventative medical appraoch

The Ottawa Charter

By Dale Beattie

Let's explore this important health promotion framework

​The Ottawa Charter

​The Ottawa Charter for health promotion is the most widely used health promotion framework and was developed after the World Health Organisation held an international conference on health promotion in 1986 in Ottawa, Canada. Hence the name

The WHY of the Ottawa Charter

The Ottawa Charter gives health promotions the GUIDELINES to be successful. It shows the 5 areas that make a difference to make a promotion (regardless of the approach) EFFECTIVE.

There are 5 action areas

1. Develop personal skills

2. Create a supportive environment

3. Build healthy public policy

4. Strengthen community action

5. Reorientate health services​

​This is the framework (or plan) for effective health promotion

How can you remember the AAs

You need to remember the 5 areas as well as classify health priorities to the areas

Make up a saying like an acrostic poem or song - I use

​

Dead ​Cats Smell Really Bad

Towards zero and the Ottawa charter

Towards zero is a 2021 NSW Governement promotion aimed at reducing fataliities in NSW to zero. It is highly relevant to young people. - WHY is is important?

Multiple Choice

Where do approximately two-thirds of fatalities in NSW occur every year?

• On NSW country roads

• On the race track

• On farms

• In the city

Multiple Choice

Which gender has the highest fatality rate in NSW?

• Males

• Females

Compare the fatality rates of males and females on our roads? ​

​MALES

71%​

​Females

29%​

Open Ended

List the top 5 behavioural risk factors linked to NSW road fatalities

​Now let's match each initiative to the corresponding Ottawa Charter action area

(Some action areas will be higher represented than others)

Multiple Choice

The first sign posted speed limits in NSW are an example of this action area.

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

Community-based organisations providing ‘driver reviver’ stops to combat fatigue related accidents.

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

Tougher drink driving laws, with legal blood alcohol limit reduced to 0.05

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

NRMA Young driver road safety program initiated in Secondary schools

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

Wearing seatbelts compulsory

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

Introduction of 40km/h High Pedestrian Activity Area program (such as school zones)

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

Tougher demerit penalties for mobile phone offences

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

First vehicles fitted with airbags

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

Graduated Licensing Scheme Introduced

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

Introduction of roundabouts

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

Double demerit points during holiday periods

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Multiple Choice

The ‘Slow Down Roadshow’ travels around the state educating the community about the consequences of speeding.

• Develop personal skills

• Create a supportive environment

• Build healthy public policy

• Re-orientate health services

• Strengthen community action

Poll

How confident are you in classifying the Ottawa charter to a health initiative?

• I couldn't get any of them

• I got some of them right

• I got most of them

• Smashed it - what is next

​I hope you enjoyed today's lesson on health promotion and how the Ottawa Charter works - Have a cracker of a week and see you all next week!