Renaissance Campaign Videos

Renaissance Campaign Videos

By Michael Regalado

​Campaign Videos

Political campaigns are all about getting your message out to a broad group of voters. What better way to accomplish these things than with a captivating campaign video? The best political videos are informative, engaging, and capture the spirit of the candidate.​

“How to Make a Political Campaign Video: 7 Steps Candidates Need to Know.” Welcome, marketing.sfgate.com/blog/how-to-make-a-political-campaign-video.

Kenny, Bergen. “5 Best Practices for Creating a Campaign Video.” SpeakEasy Political, 8 Oct. 2020, www.speakeasypolitical.com/5-best-practices-campaign-videos/.​

As you watch, think about the following.

• What is the central message ?​

• What makes this video effective?​

​

​Let's watch some effective campaign Videos

​

Multiple Select

An effective campaign video should

• be entertaining

• have a clear message

• appeal to a target audience

• persuade voters

Poll

What did you like about the first video?

• it was entertaining

• the candidate seemed authentic and believable

• the message was clear

• all of these

• nothing

Poll

What did you like about the second video?

• it was entertaining

• the candidate seemed authentic and believable

• the message was clear

• all of these

• nothing

As you watch, think about the following.

• Is the central message clear?​

• What makes this video ineffective?​

​

​Now, Let's watch a not so effective campaign Video

​

Poll

Why is this a not so good campaign video?

• it is difficult to follow

• the message isn't clear

• he basically compares his audience to donkeys

• all of these

• this is a great video

​Campaign Videos

A political campaign video is any video used to appeal for votes or financial support for an election campaign. Campaign videos can garner general support for a campaign or opposition for another candidate (opposition or attack ads.) The goal for a political advertisement is often to persuade voters, whether for (or against) a candidate. An introductory campaign video is a must for most candidates – it allows you to speak directly to your voters and supporters in your own words, wholly controlling your campaign’s message.​

“How to Make a Political Campaign Video: 7 Steps Candidates Need to Know.” Welcome, marketing.sfgate.com/blog/how-to-make-a-political-campaign-video.

Kenny, Bergen. “5 Best Practices for Creating a Campaign Video.” SpeakEasy Political, 8 Oct. 2020, www.speakeasypolitical.com/5-best-practices-campaign-videos/.​

Multiple Select

Campaign videos are meant to

• gain support

• attack the opposition

• persuade

• communicate with your voters

• ​1 ½ to 2 minutes in length. Most viewers may not get past the seven-second mark, so it’s important to get the crucial information in quickly.

• Must be in a Google Drive Link format

​

​Requirements

Multiple Select

It is important to limit the length of your video to under 2 minutes in order to keep the attention of your audience,

• True

• False

Multiple Select

It is important to have a good hook in your video because most people stop watching after 7 seconds.

• True

• False

​Before you begin making a campaign video, determine your desired outcome. What do you want your viewers to think or do after watching your video?

​

Step 1: Set Your Goals​

​

​Now that you have your goal, determine who you need to get your video in front of to hit that goal. Who is your audience?

​

Step 2: Determine Your Target Audience.

​

​

Multiple Select

Who is your target audience?

• teachers

• 12-13 year olds

• anyone who has studied the Renaissance

• all of these

​With your target audience and your overall goal in mind, craft a message and format that you think will be most compelling.

​

Step 3: Decide On Your Main Message And Video Style

​

​

Multiple Select

The main message of your video might include

• your Renaissance figure's name and occupation

• your Renaissance figure's accomplishments and contributions

• an attack on your opponent

• reasons to vote for you

• donkeys

Multiple Choice

You should use your knowledge of Ethos, Pathos, Logos, and Fallacies of Logic to persuade your audience to vote for you.

• True

• False

​Creating a storyboard for your video will help the production process go more smoothly. Planning out your visuals and script in advance will clarify what resources you'll need.

​

Step 4: Plan Out Your Storyboard

​

​

​It’s time to shoot the actual video!

​

​

Step 5: Produce The Video

​

​

​When your video is complete, distribute it across the appropriate channels. Where can you publish your video?

​

Step 6: Publish And Promote Your Video

​

​

​Before you begin...

As you write your introductory campaign video, start with introducing yourself, the office you’re running for and why you are running. Be confident. As you speak, remember that how you communicate is just as important as what you communicate. Be positive and self-assured. People want to vote for someone they like, someone they can imagine spending time with, and believe in. Have fun, but stay on task.​

“How to Make a Political Campaign Video: 7 Steps Candidates Need to Know.” Welcome, marketing.sfgate.com/blog/how-to-make-a-political-campaign-video.

Kenny, Bergen. “5 Best Practices for Creating a Campaign Video.” SpeakEasy Political, 8 Oct. 2020, www.speakeasypolitical.com/5-best-practices-campaign-videos/.