Developments in the Media

Developments in the Media

IGCSE Sociology

Attendance

Schedule

Tuesday: Developments in Media 1

Thursday: Development in Media 2

Friday: Mock Test Answers Review​

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**Review for the May June Exams will start next week.​

Lesson Objectives

• Explain developments in the media

  • Changes in ownership and control

  • Globalisation

  • Interactivity

IGCSE Sociology

Poll

Is media free from bias?

• Yes

• No

Media conglomerates own a range of companies in different media (sometimes in the same media) that produce similar content in one medium.

• increases profits​

Horizontal Integration

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Companies under the same ownership control different stages of the production and distribution.

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Example: then Hollywood Film Studios

Vertical Integration​

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Changes in ownership and control

Synergy

The term given to the advantage of being able to move content easily between media or between different companies in the same conglomerate.

Hollywood film studies used to allow television companies to broadcast films only two years after their initial release and after buying the right to broadcast them.

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Sky wanted to show first-run films to attract new subscribers , so they bought Twentieth Century Fox.​

Pluralist Views

• The concentration of media ownership has been exaggerated

• ​There are still many small media companies that tend to be forgotten when discussing the big ones

• They believe that the biggest media cor​portions do not necessarily stay successful

• New companies such as Google are challenging the older ones

• Big media companies are owned by shareholders (millions of people)​

Marxist Views

• Concerned about the recent trends in media ownership

• Given to the few very powerful conglomerates that support capitalism

• Marxist do not see choice, as pluralist do

• ​"Illusion of Choice" - lots of different media products all based on the same very limited set of ideas (e.g.: newspapers)

• The media ignores the important news stories, and turns a blind eye to capitalism​

Globalisaation

Media is part of Globalisation

• Communication via the media is now instant around the globe

• Unfolding news events can be watched as they happen, even on the other side of the world

• Media create a sense of sharing a common home, "Spaceship Earth" or a "Global Village".

• ​Print and early broadcasting media also helped people feel a sense of belonging on both national and global levels

Features of Globalisation and Media

• The global media are dominated by a small number of huge conglomerates

• Global media is based on Western societies and culture

• Media produces are made for global rather than national audiences and contain elements that may appeal globally

• Local culture may be swamped by Western Cultures spread by the media (impact on language)

• ​Non-western media may be able to reach new global audience (Bollywood films)

The global media are dominated by a small number of huge conglomerates

Global media is based on Western societies and culture

Media produces are made for global rather than national audiences and contain elements that may appeal globally

Local culture may be swamped by Western Cultures spread by the media (impact on language)

​Non-western media may be able to reach new global audience (Bollywood films)

Open Ended

Describe one feature of globalisation and the media.

Interactivity

The new media offer much greater opportunities for interactivity than the old media.

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Old media involves:

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• writing letters to newspaper

• taking part in a telephone vote on a television programme​

Interactivity

• personalise media use (email, personal use)

• creating own media (website or writing blogs, vlogs, photo journals)

• contribute to online discussions and forums

• play role-playing an other games with others​

personalise media use (email, personal use)

creating own media (website or writing blogs, vlogs, photo journals)

contribute to online discussions and forums

play role-playing an other games with others​

Use of new media may sometimes encourage people to behave inways they would probably not if their identities are known, such as trolling (sharing of provocative comments) and flaming (being hostile and insulting on a forum).

Open Ended

What is meant by the term 'interactivity'?play role-playing an other games with others​

Lesson Objectives

• Explain developments in the media

  • Changes in ownership and control

  • Globalisation

  • Interactivity

  • Digital Divide (next meeting)

  • Diversification and Convergence (next meeting)

• Influence of the media representation on audiences​ (next meeting)

IGCSE Sociology