Unit 2 - Section A Past Paper Questions

Unit 2 - Past Paper Questions Quizziz

Client Brief - Context

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www.mydesign.co.uk is the website of new unisex fashion company, MyDesign. The website is popular, but the company requires an app to compete with other fashion companies. Their customers have said that they would like an app that allows them to create an avatar of themselves, using their own photograph, so that they can try on clothes in the app.

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MyDesign have contracted a local company Active Apps to develop the app. Active Apps have three members of staff:

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Aurora is responsible for the design of the graphics and making sure that MyDesign’s corporate house style is used for the app. Aurora is also responsible for the visualisations of the new avatar function.

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Marcus will develop the functionality of the avatars and photographs.

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Stephen is responsible for testing and market research. Stephen will also be the main contact between the client and the team.

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Active Apps have taken you on as an intern.

Client Brief - Product Brief

MyDesign would like Active Apps to create a fully interactive app so that customers can upload a photograph to an avatar template. The user can then choose and try outfits so they can see if the outfits suit their body shape and height.

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MyDesign want the app to be easy to navigate and provide the user with a positive and fun

experience.

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The app must contain e-commerce features that would allow users to immediately purchase their outfits after they have seen the outfit on their avatar.

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The app should also connect with social media accounts of celebrities and reality TV stars. This will allow users to check out the latest fashion trends to support their choice of outfits.

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The target audience age demographic is 16-30 years old. MyDesign hope that the content will also be engaging enough to appeal to a range of cultural groups.

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MyDesign want the app to be available in 3 months’ time, so there is a planning, testing and

production window of 12 weeks.

Open Ended

Q1. a) Identify four client requirements that Active Apps must consider when planning and testing the MyDesign app. [4 Marks]

Open Ended

Q1. b) Identify and explain one problem that one of the client requirements identified in part 1 (a) might cause. [2 Marks]

Open Ended

Q2. Identify two ways that Stephen could get audience feedback on the design ideas for the avatar function.

Explain why each one would be suitable. [4 Marks]

Open Ended

Q3. Marcus has asked you to help him research the interactive features of apps.

Identify three primary methods, other than a focus group, that would allow you to research the interactive features of apps. [3 Marks]

Open Ended

Q4. a) Aurora needs to create visualisation diagrams for the avatar function.

Identify three elements of a visualisation diagram and explain why each of these elements would be necessary when planning the app. Use the brief to support your answers. [6 Marks]

Open Ended

Q4. b) Identify two pre-production documents, other than a mind map, that Marcus could create to show his ideas for the navigation and interactivity of the avatar function. Explain why each is needed. [6 Marks]

Open Ended

Q5. a) Stephen is researching the legal constraints relating to the avatar function.

Identify one potential legal constraint that the team would need to consider when developing the avatar function of the app. Explain why this would need to be considered. [3 Marks]

Open Ended

Q5. b) MyDesign are concerned about problems that might arise when users connect their social media accounts to the app.

Identify one potential problem linking social media accounts to the app and explain how the problem could be resolved. [3 Marks]

Open Ended

Q6. MyDesign want to make the app inclusive.

Identify two ethical issues that Aurora needs to address in her planning to ensure the app includes appeal to all groups in the target audience.

Explain why each of these needs to be considered. [6 Marks]

Open Ended

Q7. MyDesign are willing to use celebrities to model their clothing. Identify two secondary sources that Stephen could use to find out which celebrities would be suitable to act as models for MyDesign.

Explain why each source is suitable. [6 Marks]