business school

Business School Brain Teaser!

Multiple Choice

1. Which industry is rated as having the best job in the U.S. for 2022 in terms of work-life balance, great pay, and low-stress levels?

• Business

• Health sciences

• Engineering and Technology

• Social Sciences and Law

They make up 9 of the top 25 jobs for work-life balance, great pay and low stress levels according to US News and World Report rankings. These roles include Marketing Manager, Actuary, Management Analyst and Financial Manager. Salaries can go as high as US$142,000.

 

Also, did you know that Business is the second least-regretted college major according to a ZipRecruiter survey. These stats are testament to the success of business degrees.

Multiple Choice

2.     What is the most-used social media platform in the world in 2022?

• Instagram

• Facebook

• You Tube

• Tik Tok

Yup, Facebook is still dominating the market as the world’s most-used platform, beating out YouTube, WhatsApp, and Instagram to first place.

 

For marketers, this means that having a presence on Facebook is essential to help increase brand awareness, run targeted ad campaigns, and build a community.

Multiple Choice

3. How many people have Instagram ads reached in 2022 so far?

• 1.3 billion people

• 1.8 billion people

• 2.4 billion people

• 7 million people

Woah! That means that ad campaigns on Instagram can reach half of Instagram’s 2 billion users in 2022.

 

For marketers, this is valuable information signaling that Instagram is where everybody seems to hang out and, more importantly, can be reached with an ad.​

Multiple Choice

4. Who is TikTok’s largest advertising audience?

• 16-19 year olds

• 18-20 year olds

• 18-24 year olds

• 20-25 year olds

This isn’t unsurprising given how popular this platform is among Gen-Z. The rising social media video platform is hoping to bring home an impressive $12 billion in advertising revenue.

 

Just think of the potential for advertising (and marketers too!)​

Multiple Choice

5. How much are advertisers projected to spend on Facebook ads in 2022?

• Over $6 billion

• About $25 billion

• Less than $30 billion

• Over $50 billion

If this spending pattern continues to trend upwards, Facebook could look to net over $65 billion in ad revenue by 2023. We are talking about 23 trillion Sri Lankan rupees!!

 

Multiple Choice

6. What was the first commercial transaction that Bitcoin was used for?

• A Levi's denim

• A white gold bracelet

• Two pizzas

• A volvo

Shocked? On May 22, 2010, Florida-based Laszlo Hanyecz traded his Bitcoins to get two pizzas from a local pizza store. This is the first official use of Bitcoin for a commercial transaction with an actual company.

 

Elon Musk made waves when he announced that Tesla was buying $1.5 billion worth of Bitcoin and accepting the world’s most popular cryptocurrency as payment for its vehicles. Today, if you’re not offering consumers the opportunity to pay for goods with cryptocurrency in your e-commerce store, you could be losing out on sales, which is why companies like Tesla, Amazon, Starbucks, and Microsoft have jumped on the crypto-bandwagon.

Multiple Choice

7. What does Netflix do to keep its customers engaged and happy?

• Recommended personalized videos

• Harness the power of big data

• Offer different subscription options

• Stream 'oldies but goodies'

Netflix has over 100 million subscribers and with that comes a wealth of data they can analyse to improve the user experience. Big data has helped Netflix massively in their mission to become the king of stream.

 

For example, Netflix knows that a typical subscriber loses interest after 60 to 90 seconds of choosing something to watch, having reviewed 10 to 20 titles. It also sorts your recently viewed titles and estimates whether you will continue watching or re-watch, or whether perhaps they stopped watching something because it was less interesting than they expected.

 

It’s not the data that matters, it’s the analytics that count!

Multiple Choice

8.   What is the top most reason for start-up enterprises to fail?

• Out-competed

• No more cash

• Don't have the right people

• No market need

Research shows that about 42% of failed businesses were not needed by the market at all. This means that these entrepreneurs offered products and/or services that nobody really wanted.

 

To avoid falling into this trap, you need to study and keep up with emerging trends in entrepreneurship and business innovation.​

Multiple Choice

9. To which age category do most entrepreneurs belong?

• 30-39 years old

• 40-49 years old

• 50-59 years old

• 60-69 year olds

Why wait till you’re 50 to be your own boss? Entrepreneurship for many is all about freedom. Many young people go into business because they want to be their own bosses.

 

But becoming a successful entrepreneur demands creativity, innovation, and a strong execution strategy. Going to BUSINESS SCHOOL will develop your entrepreneurial skills and enable you to test launch your ideas.

Multiple Choice

10. So what can a solid business degree equip you with? An understanding of…

• How business works

• How to make difficult decisions

• How to help organisations grow

• All of the above

They produce graduates equipped with excellent communication, superb project management and problem-solving skills.

 

More importantly, they can help businesses become more sustainable. As organisations realise they have to address environmental and social issues systematically, they see more value in hiring graduates with acute business know-how to not just navigate them out of the pandemic, but through the climate crisis too.

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