Porter´s Business Level Strategies

Porter´s Generic Business Strategies

By Naomi Nakandakare

Requires the company to distinguish its products or services based on an attribute.

DIFFERENTIATION

Is based on efficient cost production

LOW-COST LEADERSHIP

According to Michael Porter, firms create superior value for customers by

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FOCUS

Companies target a narrow segment of the market through either low cost or differentiation.

CHEF AT MOTO´S

Homaro Cantu is the Executive Chef at Moto’s. He has developed a useful business management tool. The creation involves a camera set unobtrusively into an upper wall of Moto’s linked to a computer. The system allows Cantu to track important aspects of kitchen operation. For example, the system can warn him when usage rates threaten to deplete supplies and can notify the kitchen when a diner leaves for the restroom so the chefs can adjust the spacing of preparations.

Cantu has also invented edible paper for printing his menus, a spiral-handle fork that holds a sprig of basil adding aromatic elements to his dishes.

Subject | Subject

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Multiple Choice

WHAT´S MOTO´S GENERIC BUSINESS STRATEGY?

• LOW-COST LEADERSHIP

• DIFFERENTIATION

• FOCUS THROUGH LOW-COST LEADERSHIP

• FOCUS THROUGH DIFFERENTIATION

Multiple Select

WHAT GIVES MOTO´S A COMPETITIVE ADVANTAGE?

YOU CAN CHECK MORE THAN ONE OPTION.

• HOMERO CANTU

• BUSINESS MANAGEMENT TOOL

• EDIBLE MENUS