Target Audience 7.13

Target Audience

By Danielle Ryan

Last Lesson: Jingles Structure

​What is the structure of a jingle?

• ​​Short and simple

• ​Catchy

• Positive emotional appeal​

• Clear message​

• Slogan​

​What is target audience?

An product aimed aimed at a specific group of people.

Pitching to Target Audience

Before advertisers and entrepreneurs consider the specifics of their certain product, they must decide who it is they are targeting # target audience.

This is Nancy Loo. She is an 87-year-old woman who enjoys Bingo and watching day-time TV, particularly Ready Steady Cook.

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What types of products would

Nancy be interested in?

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Character Profile​

This is Jayden. Jayden is 14 years old. He likes to hang out at the station and collects TN’s. His favourite brand is Nike.

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What types of products would Jayden be interested in?

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​Character Profile

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This is LeBron James. He is 35 years old. His passion is basketball. What types of products would LeBron be interested in?

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​Character Profile

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​What is different about these 2 advertisements?

Why are they different?

Who is the target audience?​

Who can use this product?​​

What words are different?​

​​What is the difference?

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Making Fun Episode 1​

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​Making Fun Episode 1 - Questions

1. According to Jimmy, an invention will be made if it is what?

2. What is the idea in pitch number 1 and why do you think it can not be made?

3. What is your favourite idea from all the invention pitches and why?

4. What idea did Jimmy choose and why?

5. What are the boys making the dino out of?

​Making Fun Episode 1 - Questions

1. ​Why are the inventors doing lots of maths equations?

2. What do you think gravitas is?

3. What did they use to create the skin of the dinosaur?

4. What will the conveyor belt do?

5. What is the bonus request?

6. What problems are they encountering?

7. What do you think of the finished product?