User personas
Presentation
•
Social Studies
•
1st Grade
•
Hard
Jana Bihanova
Used 11+ times
FREE Resource
9 Slides • 14 Questions
1
User personas
of Printful
A fictional representation of customers based on their motivation to use Printful, price strategy, and biggest pain points.
JULY 2022
2
When to use profiles?
Who is using Printful?
Quiz time!
Documentation
Agenda
3
How to use the profiles?
When implementing new functionalities
When improving existing website areas
When planning new marketing campaigns
And everywhere else where it's required to understand motivation and pain points.
4
WHO IS USING PRINTFUL?
5
4 months | 20 Orders
Experience with design making:
Knows how to make simple designs in Photoshop
Elliot
United Kingdom
MARKETER who finds Printful as a creative and bargain way how to promote a sports team.
4 months | 50 Orders
Primary reason for selling:
Merch does not only generate revenue but also is great advertising for the team.
Experience with design making:
Knows how to make simple designs in Photoshop.
Elliot
United Kingdom
MARKETER who finds Printful as a creative and bargain way how to promote a sports team
1 year | 50 Orders
Primary reason for selling:
The main reason of investing his time is to earn more.
Experience with design making:
User can create taglines. When designs are more complex - he is cooperating with a freelance designer.
Alden
United States
ENTREPRENEUR who finds Printful as a profitable source of revenue.
Primary reason for selling:
Merch does not only generate revenue but also is great advertising for the team.
Primary reason for selling:
Merch does not only generate revenue but also is great advertising for the team.
Experience with design making:
Knows how to make simple designs in Photoshop.
MARKETER who finds Printful as a creative and bargain way how to promote a sports team
Primary reason for selling:
She is unemployed and has time to experiment. As so many are talking about POD, it's her first choice.
Experience with design making:
Uses Design Maker functionalities & assets
EXPLORER who uses Printful out of curiosity and does not worry about the result.
4 months | 50 Orders
Primary reason for selling:
Merch does not only generate revenue but also is great advertising for the team.
Experience with design making:
Knows how to make simple designs in Photoshop.
Elliot
United Kingdom
MARKETER who finds Printful as a creative and bargain way how to promote a sports team
3 years | <10 Orders
Primary reason for selling:
The main reason of investing his time is to earn more.
Experience with design making:
User can create taglines. When designs are more complex - he is cooperating with a freelance designer.
Gwyneth
Canada
FAMILY MEMBER who uses Printful to sell designs made by her siblings.
United States
Vanessa
1 year | <10 Orders
United Kingdom
Elliot
4 months | 50 Orders
6
5 years | 50 Orders
Experience with design making:
Advanced user of Photoshop
Dan
Canada / Global
CREATIVE who uses Printful to earn by selling his/her designs.
4 months | 50 Orders
Primary reason for selling:
Merch does not only generate revenue but also is great advertising for the team.
Experience with design making:
Knows how to make simple designs in Photoshop.
Elliot
United Kingdom
MARKETER who finds Printful as a creative and bargain way how to promote a sports team
1 year | <10 Orders
Primary reason for selling:
To create apparel with her designs that match her interests. The biggest encouragement is her friends.
Experience with design making:
Advanced user of Photoshop
Tineke
Germany
CREATIVE who uses Printful because he/she does not like designs available in stores.
Primary reason for selling:
Personal artwork to generate revenue and increase its exposure.
4 months | 50 Orders
Primary reason for selling:
Merch does not only generate revenue but also is great advertising for the team.
Experience with design making:
Knows how to make simple designs in Photoshop.
Elliot
United Kingdom
MARKETER who finds Printful as a creative and bargain way how to promote a sports team
4 months | 100+ Orders
Primary reason for selling:
Donations through merch. By knowing the purpose of sales, users are fine with higher margins.
Experience with design making:
Knows how to make simple designs in Photoshop
FABIO
United States
FUNDRAISER who uses Printful to raise money for donations.
4 months | 50 Orders
Primary reason for selling:
Merch does not only generate revenue but also is great advertising for the team.
Experience with design making:
Knows how to make simple designs in Photoshop.
Elliot
United Kingdom
MARKETER who finds Printful as a creative and bargain way how to promote a sports team
3 years | 20 Orders
Primary reason for selling:
By wearing an item with community-specific events people express belonging to a group and donate.
Experience with design making:
Advanced user of Photoshop
Christian
United States
COMMUNITY REPRESENTATIVE who uses Printful to express belonging to a group of interests.
7
QUIZ TIME!
8
Multiple Select
STARTING A POD BUSINESS
1. Who of the following users started a POD business mainly because it DOES NOT require MINIMUM ORDER QUANTITIES? Check all that apply.
MARKETER Elliot
from the UK
who finds Printful as a creative and bargain way how to promote a sports team
EXPLORER Vanessa
from the United States
who uses Printful out of curiosity and does not worry about the revenue
CREATIVE Tineke
from Germany
who uses Printful because she does not like designs available in stores.
9
Multiple Select
STARTING A POD BUSINESS
2. Who of the following users started a POD business mainly because it allows to sell from anywhere & anytime? Check all that apply.
ENTREPRENEUR Alden
who finds Printful as a profitable source of revenue
CREATIVE Dan
who uses Printful to earn by selling his/her designs
FAMILY MEMBER Gwyneth who uses Printful to sell designs made by her daughter
10
Multiple Select
JOINING PRINTFUL
3. Who of the following users chose Printful as a business partner mainly because of its high product & print quality? Check all that apply.
COMMUNITY REPRESENTATIVE Christian
who uses Printful to express belonging to a group of interests
ENTREPRENEUR Alden
who finds Printful as a profitable source of revenue
FUNDRAISER Fabio
who uses Printful to raise money for donations
11
Multiple Choice
JOINING PRINTFUL
4. Who of the following users chose Printful as a business partner mainly because it has a big design assets library?
FAMILY MEMBER Gwyneth who uses Printful to sell designs made by her daughter
FUNDRAISER Fabio
who uses Printful to raise money for donations
EXPLORER Vanessa
who uses Printful out of curiosity and does not worry about the revenue
12
Multiple Choice
JOINING PRINTFUL
5. Who of the following users chose Printful as a business partner mainly because of custom branding?
CREATIVE Dan
who uses Printful to earn by selling his/her designs
EXPLORER Vanessa
who uses Printful out of curiosity and does not worry about the revenue
MARKETER Elliot
from the UK
who finds Printful as a creative and bargain way how to promote a sports team
13
Multiple Choice
JOINING PRINTFUL
6. Who of the following users chose Printful as a business partner mainly because it is using sustainable materials?
ENTREPRENEUR Alden
who finds Printful as a profitable source of revenue
COMMUNITY REPRESENTATIVE Christian
who uses Printful to express belonging to a group of interests
CREATIVE Tineke
from Germany
who uses Printful because she does not like designs available in stores
14
Multiple Choice
PRINTFUL VS COMPETITORS
7. Who of the following users is using Printful and also its competitors because they
follow the principle of First Amendment speech?
FAMILY MEMBER Gwyneth who uses Printful to sell designs made by her daughter
ENTREPRENEUR Alden
who finds Printful as a profitable source of revenue
CREATIVE Dan
who uses Printful to earn by selling his/her designs
15
Multiple Select
PRINTFUL VS COMPETITORS
8. Who of the following users has checked competitors but decided to join Printful because the website experience is so smooth? Check all that apply.
EXPLORER Vanessa
who uses Printful out of curiosity and does not worry about the revenue
FUNDRAISER Fabio
who uses Printful to raise money for donations
COMMUNITY REPRESENTATIVE Christian
who uses Printful to express belonging to a group of interests
16
Multiple Choice
PRICING STRATEGY
9. Who of the following users wants to be so transparent that he/she has published a chart with the split of revenue from an order?
CREATIVE Tineke
from Germany
who uses Printful because she does not like designs available in stores
FUNDRAISER Fabio
who uses Printful to raise money for donations
MARKETER Elliot
who finds Printful as a creative and bargain way how to promote a sports team
17
Multiple Choice
PRICING STRATEGY
10. Who of the following users is following a 3-level pricing strategy based on the complexity of designs?
CREATIVE Dan
who uses Printful to earn by selling his/her designs
MARKETER Elliot
from the UK
who finds Printful as a creative and bargain way how to promote a sports team
EXPLORER Vanessa
who uses Printful out of curiosity and does not worry about the revenue
18
Multiple Select
THE BIGGEST DISAPPOINTMENTS
11. Who of the following users has experienced issues with product print quality? Check all that apply.
EXPLORER Vanessa
who uses Printful out of curiosity and does not worry about the revenue
COMMUNITY REPRESENTATIVE Christian
who uses Printful to express belonging to a group of interests
FAMILY MEMBER Gwyneth who uses Printful to sell designs made by her daughter
19
Multiple Choice
THE BIGGEST DISAPPOINTMENTS
12. Who of the following users has felt disappointed because of discontinued items?
ENTREPRENEUR Alden
who finds Printful as a profitable source of revenue
CREATIVE Dan
who uses Printful to earn by selling his/her designs
FAMILY MEMBER Gwyneth who uses Printful to sell designs made by her daughter
20
Multiple Select
THE BIGGEST DISAPPOINTMENTS
13. Who of the following users are disappointed with the premium pricing? Check all that apply.
ENTREPRENEUR Alden
who finds Printful as a profitable source of revenue
FUNDRAISER Fabio
who uses Printful to raise money for donations
CREATIVE Dan
who uses Printful to earn by selling his/her designs
21
Multiple Select
IMMEDIATE DISCONTINUATION
14. Which of the following factors could motivate customers to stop using Printful? Check all that apply.
Minimum order quantities
Poor customer support and denied reprints
No support for WordPress and other integrations
Massive price increase
Quality decrease
23
THANK YOU!
@JanaBihanova
User personas
of Printful
A fictional representation of customers based on their motivation to use Printful, price strategy, and biggest pain points.
JULY 2022
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